The Confederation of African Football (CAF) has capitalized on the exceptional success of the 2025 Africa Cup of Nations (AFCON) in Morocco to promote the 2027 edition, set to take place in Kenya, Tanzania, and Uganda. Following the remarkable organization and outcome of the recent tournament, CAF has utilized its success as a key platform to showcase the value of the African football competition on a global scale.
CAF, in partnership with local organizing committees in the three host countries, conducted an extensive commercial tour from September 14 to 18. The tour highlighted the tournament's massive reach and impact, focusing on the enormous opportunities available for African and international brands to associate with one of the world's most prominent sporting events.
The commercial tour included a series of workshops and strategic meetings with prominent stakeholders in the banking, aviation, communications, tourism, technology, and trade sectors. CAF showcased the tournament's size and scope, emphasizing its status as a leading global sports product. The 2025 AFCON in Morocco set new standards for success, achieving a record 95% increase in commercial revenue and garnering 3.2 billion television views.
The 2025 AFCON also attracted a record 23 sponsors, further solidifying its position as a premier sporting event. The commercial tour provided potential partners with a unique opportunity to explore collaboration opportunities before, during, and after the tournament through innovative marketing and activation activities. A dedicated deal room was also set up for bilateral meetings between interested brands and CAF.
The 2027 AFCON is scheduled to take place from June 19 to July 17, 2027. CAF's efforts to promote the tournament aim to build on the momentum of the 2025 edition, which has set a new benchmark for African football competitions. The upcoming tournament is expected to draw significant attention from sponsors, fans, and global audiences.
By leveraging the success of the 2025 AFCON, CAF seeks to reinforce the continent's position in the global football landscape. The 2027 edition promises to be an exciting event, with CAF working to create new opportunities for engagement, sponsorship, and viewership.
As the African football landscape continues to evolve, CAF's promotional efforts for the 2027 AFCON are poised to further elevate the tournament's status as a premier sporting event. With its sights set on a successful 2027 edition, CAF is working to build on the momentum of its recent successes and drive growth in African football.
Key points
- CAF is promoting the 2027 AFCON in Kenya, Tanzania, and Uganda following the success of the 2025 edition in Morocco.
- The 2025 AFCON achieved a record 95% increase in commercial revenue and 3.2 billion television views.
- The 2027 AFCON is scheduled to take place from June 19 to July 17, 2027.
