Moroccan Car Market Sees Significant Shift Towards Electrification in 2026

The Moroccan car market has undergone significant changes in 2026, marked by the increasing popularity of hybrid and electric vehicles. The structure of demand and supply has considerably changed, with a growing number of models available in the market. Over 90 models from more than 30 brands are now on offer, with Chinese brands dominating this trend. This shift towards electromobility has reached a high level of competition, with all importers and distributors getting involved.

Chinese brands have been driving the growth of the Moroccan car market in 2026, particularly during the third quarter. These brands have expanded their presence across multiple market categories and have been instrumental in the increasing adoption of electric and hybrid vehicles. According to Adil Bennani, the market is expected to experience a more moderate growth rate in 2027, with a projected growth of 2-7% after an exceptional 2026.

The decline of diesel vehicles has been a notable trend in the Moroccan car market, with a loss of nearly 27 points in ten quarters. The market share of diesel vehicles decreased from 82% in 2024 to 51.2% in September 2026. In contrast, the market share of petrol and hybrid vehicles reached 41%, with 67,380 units sold. The share of electric vehicles also saw a modest but significant increase, reaching 13.5% of the market.

Chinese brands have been at the forefront of this shift towards electromobility, accounting for 63% of the growth in the market. Brands such as BYD, MG, Chery, Soueast, and Geely have been popular among Moroccan consumers, with 19,625 units sold by the end of September. The SUV segment has also performed well, with compact formats experiencing significant growth.

The professional vehicle segment has also seen sustained growth, reflecting the activity of various sectors of the economy. The SUV segment has captured nearly three out of four complementary sales. According to industry professionals, the decline of diesel vehicle sales, from over 80% to significantly lower levels, is a clear indication of the market's evolution.

The Moroccan car market has seen the entry of new competitors in the past three years, with a focus on electrified vehicles. Most automotive events now revolve around the launch of new models or brands with electric powertrains. This trend is expected to continue, with a growing emphasis on sustainable mobility solutions.

Looking ahead to 2027, the market is expected to be driven by factors such as tourism, foreign investments, the development of the national automotive industry, and the performance of professional vehicles. The market is expected to experience a more moderate growth rate, but the trend towards electromobility is likely to continue.

Key points

• Chinese brands have dominated the growth of the Moroccan car market in 2026, accounting for 63% of the growth.
• The market share of diesel vehicles has decreased significantly, from 82% in 2024 to 51.2% in September 2026.
• The Moroccan car market is expected to experience a more moderate growth rate in 2027, with a projected growth of 2-7%.