The Moroccan automobile market experienced a significant growth in September 2026, with a total of 21,030 vehicles sold, representing a 3.8% increase compared to the same period in 2025. This growth was driven by both passenger vehicles (VP) and light utility vehicles (VUL), with 18,161 and 2,869 units sold, respectively. The market had previously recorded a quasi-stagnation in August, with a 0.9% increase.
The growth in September brings the total number of vehicles sold in the first nine months of 2026 to 188,495, representing a 13% increase compared to the same period in 2025. The market has now recorded nine consecutive months of growth, exceeding the levels recorded in 2025. The current sales volume represents 80.1% of the record 235,372 units sold in 2025.
The passenger vehicle segment saw a 1% increase in sales in September, with 18,161 units sold, after a 2.2% decline in August. Over the first nine months of 2026, passenger vehicle sales reached 165,764 units, representing a 12% increase compared to the same period in 2025. This volume already accounts for 79.4% of the total passenger vehicle sales recorded in 2025.
The light utility vehicle segment recorded a significant growth of 25.6% in September, with 2,869 units sold. This brings the total number of light utility vehicles sold in the first nine months of 2026 to 22,731, representing a 20.5% increase compared to the same period in 2025. The growth in this segment is driven by increasing demand from businesses and professionals.
The Moroccan automobile market is also seeing a shift towards electrified vehicles, with 29,522 units sold in the first nine months of 2026, representing a 74.4% increase compared to the same period in 2025. Electrified vehicles now account for 17.8% of total passenger vehicle sales, up from 11.4% in 2025. Hybrid vehicles continue to gain popularity, with 1,522 hybrid electric vehicles (HEV) and 1,294 plug-in hybrid electric vehicles (PHEV) sold in September.
Chinese brands are also gaining traction in the Moroccan market, with 21 Chinese brands recording 19,635 units sold in the first nine months of 2026, representing a 130.5% increase compared to the same period in 2025. The top three Chinese brands in Morocco are BYD, MG, and CHERY, with 3,264, 2,172, and 1,889 units sold, respectively.
To equal the record 235,372 units sold in 2025, 46,877 additional units need to be sold in the last quarter of 2026. The market is expected to remain supported by strong demand, driven by the ongoing growth in the economy and the increasing popularity of new vehicle technologies.
Key points
- The Moroccan automobile market grew by 3.8% in September 2026, with 21,030 vehicles sold.
- Electrified vehicles now account for 17.8% of total passenger vehicle sales in Morocco.
- Chinese brands are gaining traction in the Moroccan market, with a 130.5% increase in sales in the first nine months of 2026.
