Moroccan Automobile Market Sees Continued Growth in Electrification

The Moroccan automobile market has sold 20,147 units in October, representing a 3.0% increase from the same period last year. This brings the total number of vehicles sold over the first ten months of the year to 208,642, a 11.9% increase. According to the Moroccan Automobile Importers and Manufacturers Association (AIVAM), the market is expected to surpass the record set in 2025, driven by strong sales of utility vehicles and electrified vehicles.

The growth in the market is largely driven by the increasing popularity of electrified vehicles. In October, electrified vehicles accounted for 23.4% of all passenger vehicle sales, up from 16.0% in the same period last year. Over the first ten months of the year, 33,550 electrified vehicles have been sold, a 70.5% increase. This represents 18.3% of all passenger vehicle sales, up from 10.8% in the same period last year.

The market for utility vehicles has also seen significant growth, with 2,912 units sold in October, a 23.8% increase. This brings the total number of utility vehicles sold over the first ten months of the year to 25,643, a 20.9% increase. The growth in utility vehicle sales has been driven by strong demand for light commercial vehicles.

The diesel fuel market has seen a decline, with diesel-powered vehicles accounting for 62.7% of all passenger vehicle sales over the first ten months of the year, down from 70.4% in the same period last year. In contrast, hybrid and electric vehicles have seen significant growth, with plug-in hybrids increasing by 114.3%, simple hybrids by 37.6%, and mild-hybrids by 38.3%.

The Moroccan market is also seeing increased competition from Chinese brands, which have sold 22,327 units over the first ten months of the year, a 124.9% increase. This represents 12.2% of all passenger vehicle sales, up from 6.0% in the same period last year. The top three Chinese brands in the market are BYD, MG, and Chery.

In terms of market share, Dacia leads the way with 41,256 units sold over the first ten months of the year, followed by Renault with 30,145 units, and Peugeot with 12,035 units. The top 10 brands in the market also include Hyundai, Volkswagen, Citroën, Kia, Opel, Toyota, and Skoda.

The Moroccan automobile market is expected to continue growing, driven by increasing demand for electrified vehicles and utility vehicles. The AIVAM expects the market to surpass the record set in 2025, with 2026 shaping up to be a strong year for the industry.

Key points

• Moroccan automobile market grows 3.0% in October, driven by increasing demand for electric and hybrid vehicles.
• Electrified vehicles account for 23.4% of all passenger vehicle sales in October, up from 16.0% in the same period last year.
• Chinese brands increase market share to 12.2% over the first ten months of the year, driven by strong sales from BYD, MG, and Chery.