Moov Africa-ONATEL has launched its "MOOV TA RENTRÉE 2026" campaign, aimed at providing students and families in Burkina Faso with connectivity and educational solutions for the new academic year. The campaign, unveiled on September 28, 2026, in Ouagadougou, focuses on connectivity, support, and proximity. With the slogan "Ça c'est calé," Moov Africa-ONATEL aims to make the new academic year a success with its digital solutions.
The campaign offers various solutions to support students and families, including online courses, digital libraries, educational videos, and secure payment of school fees via Moov's fiber-optic WiFi. The operator has designed special mobile plans for students, offering 1,000 Mo of data and 15 minutes of calls to all national networks for just 500 F CFA, valid for five days. This special offer can be accessed by dialing *146*504#.
In addition to mobile plans, Moov Africa-ONATEL is offering incentives for students and families, including a free month of prepaid fiber-optic WiFi and waived installation fees for new subscribers. The operator's Moov Money service also provides up to 10% discount on school fee payments and purchases of school supplies.
The "MOOV TA RENTRÉE 2026" campaign also has a corporate social responsibility (CSR) component, focusing on promoting responsible and constructive use of screens, supporting colleges and high schools, and providing scholarships to deserving students. This initiative demonstrates Moov Africa-ONATEL's commitment to supporting the education sector in Burkina Faso.
According to Issouf Konaté, Head of Product Service, the campaign aims to provide students and families with simple, generous, and adapted solutions. He emphasized that Moov Africa-ONATEL's ambition is to enable everyone to start the new academic year with reliable connectivity, accessible offers, and services that facilitate daily life.
Mamadou Idogo, Head of Marketing, Communication, Product, and Digital, stated that "MOOV TA RENTRÉE" is not just a commercial operation but a support campaign. The operator wants to be by the side of families and students at every stage of the new academic year, with solutions that meet their real needs.
With the "MOOV TA RENTRÉE 2026" campaign, Moov Africa-ONATEL is consolidating its commitment to supporting the youth and families in Burkina Faso, building on its previous "Moov Holidays" program. The operator aims to make the 2026 academic year a success with its innovative and proximity-based approach.
Key points
- Moov Africa-ONATEL launches "MOOV TA RENTRÉE 2026" to support students and families in Burkina Faso with connectivity and educational solutions.
