On October 1, a masterclass titled "Beyond the Gig" was held at Dar Souiri as part of MOGA Connect. The session focused on the economic realities faced by electronic artists, offering insights into diversifying income streams. Nora Tawab, an analyst of copyright and royalties at Sony Music Publishing MENA, and Joyce Muniz, a producer, musician, and DJ, shared their expertise. They discussed ways to build a sustainable career beyond live performance fees.
The masterclass addressed the challenges of balancing creativity with financial stability. Nora Tawab highlighted synchronization as a potential revenue stream, involving the placement of music in films, advertisements, or other audiovisual content. This approach complements streaming and live performances, providing new opportunities for artists. Tawab emphasized that planning for diversification can begin before the first musical release, involving a "phase zero" of preparation and strategic planning.
Joyce Muniz stressed the importance of investing in one's career while covering daily expenses. Finding this balance requires a clear understanding of one's means and, if necessary, exploring alternative options. The speakers also discussed the role of live performances in an artist's career, with Nora Tawab noting that they remain essential for connecting with the audience and testing artistic projects.
The masterclass provided guidance on managing time and resources effectively. Nora Tawab recommended surrounding oneself with trusted individuals who can handle administrative tasks and help organize work periods, from studio time to concerts. Joyce Muniz emphasized the need for perseverance, self-confidence, and a realistic understanding of one's abilities.
The event was part of MOGA Connect, an initiative that aims to support artists and promote the music industry. The masterclass offered valuable insights into the business side of music, providing attendees with practical advice on building a sustainable career. By diversifying income streams and managing resources effectively, electronic artists can achieve long-term financial stability.
Nora Tawab and Joyce Muniz shared their experiences and expertise, offering a unique perspective on the music industry. Their discussion highlighted the importance of adaptability and strategic planning in achieving success. By exploring different revenue streams and managing resources effectively, artists can build a stable and fulfilling career.
The "Beyond the Gig" masterclass was a valuable addition to the MOGA Connect program, providing attendees with practical insights into the music industry. By focusing on financial stability and career development, the event offered a unique perspective on the challenges and opportunities faced by electronic artists.
Key points
- Electronic artists can diversify their income streams through synchronization, streaming, and live performances.
