MobileMoney Fintech Ltd. (MMFL) has introduced MoMo Hour, a campaign that rewards customers for completing qualifying transactions on the MoMo App during designated one-hour windows. The campaign, which started on September 8 and will end on December 18, 2026, is run in partnership with the Gaming Commission of Ghana. This initiative aims to encourage customers to engage with the MoMo App for their financial and lifestyle needs.
The MoMo Hour campaign features reward windows announced in advance through customer alerts. Customers who complete a qualifying transaction on the MoMo App during a live window will be eligible for rewards, subject to the campaign terms and conditions. Qualifying transactions may include airtime and data purchases, person-to-person transfers, MoMoPay and merchant payments, bill payments, and payments for insurance, savings, investments, pensions, and loan repayments.
Rewards for MoMo Hour may include e-cash, data bundles of up to 1GB, 20 minutes of voice airtime, discounted transaction fees, and other benefits. Additionally, customers will have the opportunity to compete for monthly cash prizes, including a top prize of GH¢5,000. This campaign is the first in a series of initiatives to deepen MoMo App adoption and engagement, with planned activities such as Hourly Streaks, a MoMoFest takeover, and a Mega Hour finale in December.
The MoMo App is a comprehensive platform offering various financial and lifestyle services, including money transfers, airtime and data purchases, bill and merchant payments, savings, investments, insurance, pensions, loans, bank services, QR payments, loyalty rewards, and self-service options. With over one million customers using advanced financial services through *170#, MMFL aims to encourage these users to explore the app's wider range of services.
According to Alfred Hammond, Head of Marketing at MMFL, MoMo Hour combines immediate customer value with MMFL's ambition to widen access to digital financial services. He emphasized that the MoMo App is more than just a channel for transferring money, providing secure and convenient access to various financial services in one place.
Mr. Hammond urged customers to download the MoMo App, available on the Google Play Store, Apple App Store, Palm Store, and Huawei AppGallery, or update the existing app and watch out for official MoMo Hour alerts. Existing users are encouraged to explore the app's wider range of financial and lifestyle services and participate in the campaign to earn rewards.
The MoMo Hour campaign is a strategic initiative to increase customer engagement and adoption of the MoMo App. By offering rewards and incentives, MMFL aims to promote the app's usage and provide customers with a seamless and rewarding experience. With its comprehensive range of services, the MoMo App is poised to become a leading platform for financial and lifestyle needs in Ghana.
Key points
- The campaign will run until December 18, 2026.
- Customers can win up to GH¢5,000 in monthly cash prizes.
- The MoMo App offers a wide range of financial and lifestyle services.
