McKinsey & Company has announced the appointment of Yassir Zouaoui as Managing Partner for Morocco and French-speaking Africa. Zouaoui succeeds Mehdi Lahrichi, who has led the office since 2021. With over 20 years of experience at McKinsey, Zouaoui has worked in various roles, including leading the global economic development practice in Dubai. His return to Morocco and French-speaking Africa comes as McKinsey continues to expand its operations in the region.
McKinsey's Casablanca office, opened in 2004, has seen significant growth, with nearly 90% of its activity in Morocco coming from the private sector. The firm aims to further develop its presence in key sectors such as financial services, energy, telecommunications, technology, digital, and artificial intelligence. Zouaoui's appointment is part of McKinsey's efforts to strengthen its leadership and team in the region.
Yassir Zouaoui outlined his vision for the office, emphasizing the importance of collaboration with local teams and McKinsey's global network. He highlighted Morocco's ongoing transformations and McKinsey's role in supporting clients with their growth and transformation projects. Zouaoui aims to build tangible results with clients, helping them address strategic challenges.
The leadership change is accompanied by a strengthening of the partner team in Casablanca. McKinsey has recently elected new partners, including Oumaima Ayad and Selma El Manser. Several Moroccan partners also hold international responsibilities, particularly in the Energy & Materials and Private Capital sectors.
McKinsey's Casablanca office covers various sectors, including financial services, technology, energy, mining, telecommunications, and distribution. The firm also offers consulting services in strategy, transformation, and digital. With a focus on developing its activities in Morocco and French-speaking Africa, McKinsey is committed to supporting clients in the region.
Artificial intelligence is a key area of focus for McKinsey's future growth. The Casablanca office leverages QuantumBlack, AI by McKinsey, the firm's entity specializing in AI. This focus aligns with McKinsey's broader efforts to expand its consulting services related to digital technologies.
As Yassir Zouaoui takes on his new role, he will draw on his extensive experience and McKinsey's global expertise to drive growth and innovation in Morocco and French-speaking Africa. With a strong team in place and a clear vision for the future, McKinsey is poised to continue its expansion in the region.
Key points
- Yassir Zouaoui has over 20 years of experience at McKinsey.
- McKinsey's Casablanca office serves nearly 90% of its Moroccan clients from the private sector.
- The firm is focusing on developing its activities in artificial intelligence and digital technologies.
