A new startup in Mauritius is addressing the lack of customer consideration and listening in local organisations. Boosted Experience, founded by Guillaume Comaren, offers data-driven tools to transform daily operations into concrete decisions. The startup, incubated at La Turbine, aims to bridge the gap between companies' desire to improve service and their inability to measure actual customer experiences. Comaren notes that many Mauritian companies rely on perceptions, intuition, or sporadic feedback, rather than structured metrics.

Boosted Experience offers two complementary products to tackle customer experience and team performance. Customer Voice Drive (CVD) collects feedback across touchpoints, centralising key metrics in real-time to flag friction points. Rise & Perform focuses on operational team performance by structuring employee scheduling and tracking productivity-related indicators. These tools enable companies to measure and track customer satisfaction, service quality, and team performance, allowing for data-driven decision-making.

The startup's approach goes beyond software, emphasising an operational methodology based on a five-step loop: measure, understand, act, monitor, and improve. Boosted Experience accompanies firms in defining indicators and turning visibility into concrete actions. This approach is particularly relevant for small and medium-sized enterprises (SMEs) with strong customer interactions and operational teams, which form a core target for the startup.

As SMEs grow, they often outgrow management based primarily on founder experience and intuition. Structured measurement of satisfaction, service quality, and team performance becomes essential for informed decision-making. Boosted Experience's tools and approach help companies make the transition to data-driven management, enabling them to improve customer service and team performance.

La Turbine supported Boosted Experience by providing business structuring and connections within the Mauritian entrepreneurial ecosystem. The startup's ambition is to become a reference solution in Mauritius before scaling internationally. Comaren outlines plans to eventually target the Indian Ocean and African economies, with a strategy of consolidation, demonstration, standardisation, and export.

Boosted Experience's focus on data-driven tools and operational performance is particularly relevant in the Mauritian context, where customer service and team management are often cited as areas for improvement. By providing SMEs with the tools and expertise to measure and improve customer experience and team performance, the startup aims to drive growth and competitiveness in the local economy.

Looking ahead, Boosted Experience is poised for expansion, both locally and internationally. With its innovative approach and data-driven tools, the startup is well-positioned to make a positive impact on customer service and team management in Mauritius and beyond. As Comaren notes, the goal is to take a solution developed in Mauritius and validate it on the local market before exporting it to other markets.

Key points

  • Boosted Experience offers data-driven tools to improve customer service and team management in Mauritius.
  • The startup's approach emphasises an operational methodology based on a five-step loop: measure, understand, act, monitor, and improve.
  • Boosted Experience aims to become a reference solution in Mauritius before scaling internationally, targeting the Indian Ocean and African economies.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.