The 5th edition of the Bamako International Tourism Fair (SITOUR) officially opened on November 12, 2026, at the Mali National Park. The ceremony was held under the high patronage of General Assimi Goïta, President of the Transition and Head of State, represented by Minister Mamou Daffé. The event aims to promote Mali's rich cultural heritage and tourism industry.
This year's edition of SITOUR features an exhibition area with stands and artisan showcases, as well as strategic exchange spaces, including panels, B2B meetings, and workshops. The workshops focus on industry challenges such as digital innovation, tourism job training, tourist flow security, and promoting Mali as an international destination. The fair is organized by the Malian government, with support from various partners.
The event was attended by several government officials, including Minister of State Refoundation Yaya Gologo, Minister delegate for political reforms and electoral support Mamani Nassire, and Minister of Transport and Infrastructure Dembélé Madina Sissoko. Diplomats, former government members, and key tourism sector players also participated in the ceremony.
The 5th edition of SITOUR runs from November 12 to 14, 2026, and features the theme "The resilience of African tourism in the face of recent changes." The fair brings together professionals, travel agencies, artisans, cultural promoters, and many visitors to discover Mali's hidden treasures. The event aims to position Mali as a welcoming country with a rich cultural heritage.
In his official speech, Minister of Handicrafts, Culture, Hospitality Industry, and Tourism Mamou Daffé emphasized the strategic importance of this edition. He stressed the need to make tourism a driver of economic growth, job creation, and cultural and natural heritage valorization. The minister also highlighted the importance of developing internal tourism and mobilizing private investment.
The SITOUR 2026 fair is an opportunity for Mali to showcase its tourism potential and promote its cultural and natural heritage. The event is expected to attract a large audience and provide a platform for stakeholders to discuss industry challenges and opportunities. The fair's organizers aim to make SITOUR a major tourism event in West Africa.
The SITOUR 2026 fair is open to the public, inviting everyone to experience Mali's cultural identity. The event is a celebration of Mali's rich heritage and its potential as a tourism destination. Key points include the fair's focus on digital innovation, job creation, and cultural heritage valorization.
Key points
- The 5th edition of SITOUR aims to promote Mali's tourism industry and cultural heritage.
- The event features strategic exchange spaces, including panels, B2B meetings, and workshops.
- The fair's theme is "The resilience of African tourism in the face of recent changes."
