The annual August Meeting tradition, which brings women across South-East Nigeria together to discuss issues affecting their families and communities, has been expanded by MAGGI this year. The company partnered with 30 women's associations and held five market activations across five South-East states, more than doubling participation from the previous year. This marks MAGGI's largest August Meeting engagement to date, with a total of 19,670 women reached.
The August Meeting experience combined food, practical nutrition, and celebration, featuring culinary sessions, cooking competitions, and practical nutrition sessions. The culinary sessions introduced fresh, creative approaches to familiar meals, while the cooking competitions gave participants a chance to showcase their skills and creativity. The events also included receptions with music, gifts, and appearances by notable women from South-East Nigeria, including Ruby Ojiakor, Blessing Obasi, and Blessing Onwukwe.
Food was central to the experience, with a focus on nutritious choices within the realities of household budgets. The practical nutrition sessions covered balanced, diverse diets, the importance of micronutrients, including iron, and simple tips for planning family meals. Participants also explored the role fortified foods can play as part of a varied diet, including MAGGI products fortified with iron.
The August Meeting tradition has been a long-standing cultural event in South-East Nigeria, bringing women together to discuss issues affecting their families and communities. MAGGI's expanded engagement this year reflects the company's commitment to supporting women's empowerment and community development in the region.
According to Funmi Osineye, Category Manager, Culinary, Nestlé Nigeria, the August Meeting is a powerful expression of the role women play in strengthening families, preserving traditions, and driving progress in their communities. The event creates an important space for women to come together, learn from one another, and share experiences.
The expanded August Meeting engagement is part of MAGGI's efforts to promote women's empowerment and community development in South-East Nigeria. The company's partnership with 30 women's associations and its hosting of five market activations demonstrate its commitment to supporting women's initiatives in the region.
The success of this year's August Meeting engagement highlights the importance of partnerships between companies and community organizations in promoting women's empowerment and community development. MAGGI's expanded engagement has not only reached a larger number of women but also provided a platform for them to come together, learn, and share experiences.
Key points
- MAGGI partnered with 30 women's associations to expand August Meeting engagement, reaching 19,670 women across South-East Nigeria.
- The August Meeting experience combined food, practical nutrition, and celebration, featuring culinary sessions, cooking competitions, and practical nutrition sessions.
- The expanded engagement reflects MAGGI's commitment to supporting women's empowerment and community development in South-East Nigeria.
