MAGGI, a brand of Nestlé Nigeria, has launched its MAGGI @ 60 Text and Win promotion as part of activities marking 60 years of existence in Nigeria. The promotion offers consumers the opportunity to win 12 brand-new SUVs, 60 cash prizes of ₦1 million each, and thousands of other rewards. This includes household appliances, airtime, and additional cash prizes. The promotion is a way for MAGGI to celebrate its milestone and reward its loyal consumers.
Over the past six decades, MAGGI has evolved alongside the changing tastes, preferences, and needs of Nigerian consumers. The brand has continually innovated its products while Nestlé has invested in local manufacturing capabilities and partnerships that support the brand's growth. This investment has helped strengthen local capabilities and create opportunities for people and businesses across the country.
Speaking at the anniversary press conference in Lagos, Managing Director and Chief Executive Officer of Nestlé Nigeria Plc, Wassim Elhusseini, described the milestone as a celebration of the trust Nigerians have placed in the brand over the years. He emphasized that the brand's commitment is to keep earning that trust and contributing positively to Nigeria's future. Elhusseini also highlighted the brand's responsibility to maintain quality and standards consumers expect from them.
Nestlé's investment in local manufacturing has also supported the development of MAGGI's value chain. This has brought together farmers, suppliers, transporters, distributors, and retailers who contribute to the brand's production and distribution across Nigeria. The brand is recognising and rewarding the consumers and business partners who have contributed to its journey.
Category Business Manager for Culinary at Nestlé Nigeria, Funmi Osineye, affirmed that the brand had planned a series of exciting activities to reward consumers and recognise the partners who have contributed to its success. Osineye stated that the brand wanted to celebrate 60 years of MAGGI in a truly MAGGI-NIFICENT way, with the people who have made this journey possible at the heart of it all.
The MAGGI @ 60 Text and Win promotion is one of the exciting activities planned by the brand. Through this promotion, 12 lucky Nigerians will have the opportunity to drive home brand-new SUVs, and 60 others will become millionaires with ₦1 million each. There are also thousands of other exciting prizes to be won, including household appliances and airtime.
The promotion is a way for MAGGI to say thank you to Nigerians for six wonderful decades and invite everyone to celebrate with them. The brand's commitment to its consumers and the country is evident in its investment in local manufacturing and partnerships. As MAGGI continues to evolve and grow, it remains dedicated to contributing positively to Nigeria's future.
Key points
- MAGGI launches MAGGI @ 60 Text and Win promotion offering SUVs, cash prizes, and household appliances.
- The brand has invested in local manufacturing capabilities and partnerships that support its growth.
- The promotion is a way for MAGGI to celebrate its milestone and reward its loyal consumers.
