Ghanaian musician Kuami Eugene has called on fellow artistes to use their social media platforms to promote social causes, including birth registration. He made this appeal while joining a UNICEF Ghana birth registration advocacy campaign in Bepoase, a community in the Ayensuano District of the Eastern Region, on 8 October 2026. The event aimed to raise awareness about the importance of registering children at birth. Birth registration gaps remain persistent in many rural parts of Ghana.
Kuami Eugene believes that musicians and entertainers carry real influence that could be redirected toward causes that benefit society. He described social media reach as "a numbers game," meaning that voices added through TikTok, Facebook, and Instagram could help amplify social projects significantly. The singer has partnered with UNICEF Ghana on previous child-focused initiatives and holds a personal interest in children's welfare beyond his music career.
Birth registration is the official recording of a child's birth by government authorities, establishing that child's legal identity and citizenship. In Ghana, this is handled by the Births and Deaths Registry. Without a birth certificate, children can face difficulties later in life accessing education, healthcare, and other services that require proof of identity and age.
For communities like Bepoase and other rural parts of the Eastern Region, the practical stakes are immediate. Parents who delay or skip registration risk their children being excluded from national data that government planners use to allocate resources such as school places, vaccination programmes, and social services. UNICEF Ghana has flagged declining registration rates among children under one year old.
UNICEF Ghana's country representative, Andy Brooks, warned that unregistered children often fall outside the data used for development planning. The organisation's efforts are ongoing, involving community engagement, public education, and collaboration with traditional authorities across the country. The sources do not specify a target date for improving national birth registration rates.
Kuami Eugene used the occasion to disclose plans for a new album next year, building on the success of his recently released "Sweet Boy" EP. He intends to continue balancing his music career with support for causes aimed at improving children's lives. The event was organised alongside officials from UNICEF Ghana and the Births and Deaths Registry.
The campaign sought to encourage parents in the district to formally register their children. Kuami Eugene will be calling on fellow artistes to use their platforms for the good of society. The singer considers it meaningful to be part of an initiative creating awareness around registering children early, before they grow up without documentation.
Key points
- Kuami Eugene urges Ghanaian artistes to use social media platforms for social causes.
- Birth registration is crucial for establishing a child's legal identity and citizenship.
- UNICEF Ghana's efforts aim to improve birth registration rates, particularly in rural areas.
