Ghanaian musician Kuami Eugene has expressed his desire to reach a level of influence in the music industry similar to that of Shatta Wale, where an artist can maintain relevance without constantly releasing new music. In a recent interview on Pluzz FM, Kuami Eugene shared his aspirations, citing Shatta Wale as an example of the level he hopes to attain. He emphasized that his current focus is on consolidating his achievements and building a reputation strong enough to sustain his relevance without the constant release of new material.
Kuami Eugene's priorities are gradually shifting, with greater emphasis on establishing a lasting legacy than consistently releasing songs for financial gain. He revealed that financial success is no longer his main motivation, as royalties, publishing income, and investments are providing him with substantial returns. The award-winning singer explained that he has reached a point where money is no longer his primary motivation, noting that income from royalties, publishing rights, and investments has provided him with considerable financial stability.
The musician compared his career progression to an academic journey, describing himself as someone who has moved beyond the foundational stages and is preparing to graduate. He shared that he is currently at a stage where he is gathering knowledge and experience to cement himself in the music industry. Kuami Eugene likened his music career to being in the University of Ghana, where he would say he is at Level 400 and about to graduate.
Kuami Eugene's changing outlook has influenced how frequently he releases songs. He is deliberately reducing his output to determine whether his audience will continue to support him even when he takes longer breaks between projects. Following the release of his latest song, Stranger, the musician intends to give the record more time before introducing another project. This approach is aimed at testing his fans' loyalty and understanding their level of support.
The musician also pointed to TikTok's growing influence on music consumption, suggesting that the platform has contributed to the pressure on musicians to maintain a steady supply of new songs to keep audiences engaged. He observed that with the way TikTok consumes music, it's not that they can't hold on to one song for a long time, but they have to feed people with so much music. Despite this, Kuami Eugene stressed that he has no intention of abandoning music.
Instead, Kuami Eugene believes his established fan base will continue to support him without the release schedule that previously defined his career. He expressed his desire to reach Shatta Wale's level, where an artist can remain relevant without having to do much. Kuami Eugene is taking a more measured approach to his music releases, focusing on quality over quantity, and is confident that his fans will remain loyal.
Kuami Eugene's shift in focus towards legacy and sustainability reflects a maturing approach to his music career. As he continues to evolve as an artist, he is likely to prioritize projects that showcase his artistry and connect with his audience on a deeper level. With his sights set on achieving a lasting impact in the music industry, Kuami Eugene is positioning himself for long-term success and relevance.
Key points
- Kuami Eugene aims to reach Shatta Wale's level of influence, where an artist can remain relevant without constantly releasing new music.
