Ghanaian Afrobeats singer King Promise has revealed that he initially hoped to bring former Chelsea captain John Terry and other club legends to Ghana to feature in the music video for “Can’t Tame Us”, a song he composed as part of his partnership with Chelsea Football Club. The idea began taking shape around April or May while he was in Los Angeles working on his album. One of his studio sessions was set aside to work on the Chelsea project.
King Promise made the revelation during an interview on Hitz FM while discussing the project and his relationship with the English club. According to him, the song itself came together relatively quickly, but projects involving Chelsea and the Premier League come with several approvals and considerations. This means some creative ideas cannot simply be executed because they sound good on paper.
Despite the setback, King Promise said he was keen to make the project feel connected to Ghana and Africa, particularly because Chelsea has a huge following across the continent. He pushed for part of the project to be filmed in Ghana as a way of bringing the club’s global activation closer to its African audience. Although that plan did not materialise for the project, he believes the idea is far from dead.
King Promise also mentioned speaking with former Chelsea figures about doing more work around the partnership, hinting that fans could see further projects involving the club and its legends. The singer did not provide details on when or if the project would happen but expressed his enthusiasm for collaborating with Chelsea again in the future.
The song “Can’t Tame Us” was part of King Promise’s partnership with Chelsea Football Club, an activation that aimed to engage the club’s global fanbase. As a prominent Ghanaian musician, King Promise’s collaboration with Chelsea was seen as a significant opportunity for the club to connect with its African audience.
King Promise’s plans to feature Chelsea legends in his music video demonstrate the singer’s creativity and commitment to producing high-quality content. While the project did not come to fruition as planned, it highlights the potential for future collaborations between Ghanaian artists and international sports brands.
King Promise’s interview on Hitz FM provided a unique glimpse into the creative process behind his Chelsea project. The singer’s passion for music and his desire to collaborate with Chelsea legends like John Terry underscore his dedication to his craft and his ambition to produce innovative and engaging content.
Key points
- King Promise initially hoped to feature John Terry and other Chelsea legends in the music video for “Can’t Tame Us”.
- The project was part of King Promise’s partnership with Chelsea Football Club to engage the club’s global fanbase.
- King Promise remains keen on collaborating with Chelsea and its legends in future projects.
