Khalid Baddou has taken on the role of Director General of UM6P Hospitals, overseeing the growing healthcare operations of Mohammed VI Polytechnic University (UM6P). Baddou joined UM6P in March 2018 and previously served as Chief of Staff to the President and Director of Institutional Affairs. His experience includes strategic engagement, institutional relations, and initiatives linking the university with partners in Morocco, Africa, and beyond.
Baddou's appointment comes as UM6P continues to expand its health ecosystem around the Faculty of Medical Sciences and UM6P Hospitals. The university's health system combines clinical care, medical education, research, and innovation. Since its inception, the hospital has treated over 10,000 patients through various services. The infrastructure can accommodate up to 400 beds and features advanced medical equipment, including a 3 Tesla MRI and robotic surgery facilities.
With a background in communications and business, Baddou began his career at Al Akhawayn University, working in external communications. He then held positions at Insight Communication, MindShare, and Nestlé Maghreb, where he worked on marketing services, communications, and business development. Baddou also served as communications director for Merck in Morocco, Tunisia, and Francophone Africa.
Baddou has maintained an interest in professional development and public policy throughout his career. He served as president of the Al Akhawayn Alumni Association and founded the Moroccan Association of Marketing and Communication. He also participated in initiatives focused on Morocco's national brand, communication, and economic development. Baddou's academic background includes studies at Al Akhawayn University and an Executive Master's in Collective Intelligence from UM6P.
In addition to his role at UM6P Hospitals, Baddou serves as Chairman of the Board of EvoSport, UM6P's sports subsidiary, and Chairman of the Digital Farming School in Côte d'Ivoire. He founded Bridge Africa, a platform that brings together young leaders from across the continent. The Bridge Africa Summit has gathered hundreds of young people from various African countries, promoting leadership and development.
Baddou's new appointment leverages his institutional and international experience within one of UM6P's expanding sectors. The university continues to develop its hospital and medical sciences ecosystem in Benguerir. Baddou has represented UM6P in international discussions on higher education, artificial intelligence, innovation, and Africa's development, solidifying his position as a key figure in the sector.
As Director General of UM6P Hospitals, Baddou will oversee the continued growth and development of the university's healthcare operations. His extensive experience and background in communications, business, and higher education make him well-suited for the role. UM6P's commitment to expanding its health ecosystem and providing quality healthcare services is expected to continue under Baddou's leadership.
Key points
- Khalid Baddou has over 20 years of experience in communications, business, and higher education.
- UM6P Hospitals has treated over 10,000 patients since its inception.
- Baddou has held various leadership roles, including Chairman of the Board of EvoSport and Chairman of the Digital Farming School in Côte d'Ivoire.
