The Kenya Film Classification Board (KFCB) has launched an intensified consumer awareness campaign to safeguard children during the ongoing long school holidays. The initiative targets parents, guardians, caregivers, and minors, focusing on promoting child online and offline safety. This move aims to equip parents and caregivers with the necessary knowledge and skills to guide and protect children from exposure to harmful and age-inappropriate content.
As part of these efforts, KFCB engaged and sensitized caregivers at SOS Children's Villages Kenya in Mombasa on November 2, 2026. The session, conducted under the Board's Consumer Advisory function through the Parents Digital Literacy (PaDiL) Programme, provided participants with practical skills to enforce parental controls, manage screen time, and apply safeguards to protect children from harmful audiovisual content and other media-related risks.
The PaDiL Programme is a key component of KFCB's strategy to advance digital parenting. By working with other government agencies and partners, the Board aims to equip parents, guardians, and caregivers with the knowledge and skills to guide children's media consumption, promote responsible use of digital platforms, and safeguard children from harmful content and online risks.
With learners spending more time at home during the holidays, KFCB emphasizes that safeguarding children from harmful content, both online and offline, is a shared responsibility. The Board urges parents and caregivers to actively monitor the audiovisual content children access and consume, guide their online interactions, and take an interest in their offline activities to minimize exposure to harmful influences and practices.
The campaigns seek to empower minors to make informed and responsible choices when accessing and consuming audiovisual content. By doing so, KFCB aims to create a safer environment for children to explore and engage with various forms of media. This initiative is particularly crucial during the long school holidays when children have more time to engage with different types of content.
KFCB's consumer awareness campaigns are part of its mandate to regulate and classify audiovisual content in Kenya. The Board's efforts focus on protecting children from content that may be detrimental to their well-being and ensuring that media consumption is a positive and enriching experience. By engaging with parents, caregivers, and children, KFCB aims to promote a culture of responsible media consumption.
Through these initiatives, KFCB continues to demonstrate its commitment to protecting children's interests and promoting a safe and responsible media environment. The Board's work underscores the importance of collaboration between government agencies, parents, caregivers, and children in ensuring that media consumption is a positive and enriching experience for all.
Key points
- KFCB launches intensified consumer awareness campaign to safeguard children during long school holidays.
- The campaign focuses on promoting child online and offline safety through the Parents Digital Literacy (PaDiL) Programme.
- KFCB urges parents and caregivers to actively monitor children's audiovisual content and guide their online interactions.
