Kenya Wine Agencies Limited (KWAL) has launched Savenya, a new campaign designed to connect Savanna Premium Cider with Kenyan culture, humour, and everyday social experiences ahead of the festive season. The campaign brings Savanna's global "We Get You" platform closer to local consumers through the phrase "Tuna Wa Get", which means "we get each other". This initiative aims to give consumers a more familiar way of engaging with Savanna.
The Savenya campaign was unveiled on Thursday, November 5, at an event held at Oyster Bay in Runda, Nairobi. KWAL Head of Marketing Kennedy Mutula stated that the campaign was timed to coincide with the period when Kenyans increasingly gather for celebrations, family visits, and social events. The launch brought together media representatives, content creators, trade partners, and other brand guests.
The campaign seeks to connect the cider brand with the conversations and experiences that shape social gatherings, rather than relying on generic lifestyle messaging. Mutula said the idea behind Savenya was to reflect situations and behaviours that Kenyan consumers could easily identify with. This approach focuses on shared Kenyan experiences, inside jokes, and cultural references that reflect how people interact and socialise.
Savenya covers Savanna's full local range rather than focus on one particular product. The campaign marks another step in KWAL's efforts to strengthen the brand's connection with Kenyan consumers by adapting its global identity to local tastes and cultural experiences. Savanna was introduced to the Kenyan market in 2019, when KWAL launched a new production line dedicated to cider manufacturing.
In 2025, KWAL expanded its range with the introduction of Savanna 0.0, a non-alcoholic cider offering the same crisp apple taste. The product caters to consumers who prefer alcohol-free options or occasionally choose to switch between alcoholic and non-alcoholic drinks. Through Savenya, KWAL is seeking to make Savanna part of the conversations and social moments that define Kenyan gatherings, particularly during the busy festive period.
The Savenya campaign is not built from generic lifestyle moments, but from the moments, behaviours, and commentary Kenyans already recognise in themselves. According to Mutula, people are not just buying a drink, they are buying into the moment; who they are with, how the night should feel, and what the drink says about them. The campaign aims to resonate with Kenyan consumers by reflecting their everyday experiences.
By localizing the Savanna brand through the Savenya campaign, KWAL aims to enhance its connection with Kenyan consumers. The company's efforts to adapt its global identity to local tastes and cultural experiences demonstrate its commitment to understanding and meeting the needs of its target audience. The success of the Savenya campaign will likely depend on its ability to resonate with Kenyan consumers and become a part of their social gatherings.
Key points
- The Savenya campaign uses the Kenyan phrase 'Tuna Wa Get' to connect Savanna Premium Cider with local consumers.
- The campaign covers Savanna's full local range, including Savanna Dry and Savanna 0.0, a non-alcoholic cider.
- The initiative aims to make Savanna part of Kenyan social gatherings and conversations, particularly during the festive season.
