Kemet Precious Metals (KPM) has introduced KPM+, a loyalty program designed to unite its portfolio of brands under one integrated platform. The program enables customers to earn points on purchases and redeem them across KPM's brands and partner brands. KPM+ aims to enhance the customer experience by providing a diverse range of benefits and offers. The program is part of KPM's efforts to expand its service offering and build strategic partnerships with brands across different sectors.
Through KPM+, customers can earn points on purchases made across KPM's brands, including BTC, GD&M, Gemeva, and Odyssey, as well as on bookings made through Travel Boutique. Accumulated points can be redeemed for exclusive benefits and offers on products and services across the company's portfolio or at Gemeva stores. The program also extends benefits to a network of partner brands spanning several sectors, including health and personal care, pharmacies, retail, and supermarkets.
The KPM+ app allows customers to access and redeem their points directly. They can use discount codes across KPM's brands or redeem points at participating partner brands. Hassan Nassar, CEO of Kemet Precious Metals, stated that the launch of KPM+ marks another step in efforts to enhance the customer experience and strengthen integration across brands. The program reflects KPM's direction towards expanding its service offering and building strategic partnerships.
KPM is a leading Egyptian company in the precious metals industry, with a presence across several regional markets, including Saudi Arabia, the United Arab Emirates, the Kingdom of Bahrain, Kuwait, and Oman. The company brings together an integrated portfolio of specialised businesses and brands, including BTC, GD&M, Gemeva, Odyssey, and Travel Boutique. KPM's brands cater to various sectors, including gold and silver bullion, diamonds and fine jewellery, and luxury travel and tourism services.
The launch of KPM+ is part of KPM's strategy to provide customers with a more integrated and diverse experience. The program allows customers to derive greater value from their purchases through a diverse range of benefits and offers. KPM+ also reflects the company's efforts to build strategic partnerships with brands across different sectors, providing customers with more options and benefits.
KPM+ offers customers a range of benefits and offers across its brands and partner brands. The program enables customers to earn points on purchases and redeem them for exclusive benefits, including discount codes and products and services across the company's portfolio. KPM+ also provides customers with a more integrated and diverse experience, allowing them to access various brands and services under one platform.
The KPM+ loyalty program is set to enhance customer engagement and loyalty across KPM's brands. With its integrated platform and diverse range of benefits and offers, KPM+ is expected to provide customers with a more rewarding and engaging experience. The program is also expected to drive growth and expansion for KPM's brands, both locally and regionally.
Key points
- Kemet Precious Metals launches KPM+ loyalty program to integrate its brands and offer customers a more diverse experience.
