Danish retailer JYSK is set to expand its presence in Portugal with the opening of its 40th store in the Azores region later this month. The new store represents a significant investment of approximately €500,000 and is expected to create 10 new direct jobs and over 20 indirect jobs. This development marks a major milestone for the company, which has been operating in Portugal for 10 years.
JYSK's expansion plans are ambitious, with a goal of reaching 80 stores in Portugal. According to Carlos Haba, the company's general director for Portugal and Spain, this growth will continue in the coming years, with a plan to duplicate the company's presence in Portugal. The retailer aims to open 20-30 new stores in Portugal over the next four years, as part of a broader strategy to increase its store count by 50% across Portugal and Spain.
As part of its expansion plans, JYSK is also investing in modernizing its operations. By the end of October, all of its stores in Portugal and Spain will be equipped with electronic labels, a €4 million investment that will involve the installation of approximately 4,000 labels per store. This upgrade is expected to reduce the time spent on label replacement by 92%, allowing staff to focus on customer service and advice.
The new store in the Azores is not without its challenges, however. JYSK acknowledges that supplying its stores in the region can be more complex than on the mainland, but the company is confident in its experience operating in the Balearic and Canary Islands. The retailer has recently opened a store in the City Center in Covilhã, which features its new 3.0 concept, offering customers a more streamlined and inspiring shopping experience.
JYSK's 3.0 concept store, which was opened on July 30, features a range of new design elements, including "mix & match" areas that showcase decorative proposals aligned with current trends. The retailer is focused on providing customers with a more fluid and welcoming shopping experience, and its new store openings are designed to reflect this approach.
With its 40th store opening in the Azores, JYSK is demonstrating its commitment to expanding its presence in Portugal. The company's investment in new stores and modernized operations is expected to drive growth and create new jobs, both directly and indirectly. As JYSK continues to grow its store count, it is likely to remain a major player in the Portuguese retail market.
Looking ahead, JYSK's plans for expansion and modernization are set to continue. The retailer aims to open 120 new stores across Portugal and Spain over the next four years, with a significant proportion of these openings expected to occur in Portugal. With its focus on customer experience and operational efficiency, JYSK is well-positioned to achieve its goals and maintain its position as a leading retailer in the region.
Key points
- JYSK aims to reach 80 stores in Portugal.
- The retailer is investing €4 million in electronic labels for its stores.
- JYSK plans to open 120 new stores across Portugal and Spain over the next four years.
