Jetour Nigeria and its network of seven authorised dealers are set to showcase the brand's Dashing compact SUV and other models at the Jetour Experience Abuja, a three-day motoring event starting on September 22. The event aims to provide prospective buyers, automobile enthusiasts, and families in Abuja and neighbouring states with an opportunity to interact directly with Jetour dealers, product specialists, and the vehicles. The activation will feature test drives, product demonstrations, and direct engagement with customers.
The seven authorised dealers participating in the Abuja Experience are Elizade Nigeria Limited, Kojo Motors, Mandilas Autos, Germaine Auto Centre, R.T. Briscoe, Tab Autos, and New Era Auto Vehicle Services Limited. A major attraction at the event will be the Jetour Dashing, a compact SUV that recently received recognition after winning the 2025 Nigeria Auto Journalists Association (NAJA) Car of the Year Award. The model is expected to take centre stage as Jetour seeks to increase awareness of its product range.
The Dashing has attracted attention in Nigeria's compact SUV segment, where manufacturers are competing for buyers seeking a combination of styling, technology, performance, practicality, and affordability. The SUV is offered with 1.5-litre and 1.6-litre turbocharged petrol engines, with outputs of up to 145kW and torque of up to 290Nm. Depending on the variant, the engines are paired with six- or seven-speed dual-clutch transmissions, providing different powertrain options for customers within the range.
The Dashing also features a technology-focused interior, including a 15.6-inch central touchscreen infotainment system, panoramic sunroof, wireless charging, and smartphone integration. Safety and driver-assistance technologies form another part of the vehicle's equipment, with features including a 360-degree surround-view camera, automatic emergency braking, lane departure warning, blind-spot detection, and multiple airbags. Prospective buyers will be able to examine these features during the Abuja Experience through product demonstrations and test drives.
Beyond the vehicles themselves, Jetour Nigeria is positioning its authorised dealer network as an important part of its customer support strategy. The seven dealers provide services including vehicle sales, warranty support, access to genuine spare parts, and after-sales services in their respective locations. The dealer structure is expected to give customers in Abuja and other parts of the country greater access to maintenance and support services after purchasing Jetour vehicles.
The Abuja event comes after the success of the Lagos edition of the Jetour Experience, which attracted thousands of visitors for test drives and engagements with product specialists. According to the organisers, enquiries and demand from motorists in Abuja and surrounding states contributed to the decision to take the activation to the Federal Capital Territory. The expansion is also expected to give Jetour's dealer network greater visibility in the northern market.
With the event following the Lagos edition, the organisers said the latest activation would further strengthen customer engagement while expanding Jetour's footprint in Abuja and the wider northern Nigerian market. For motorists considering the Dashing and other models in the Jetour range, the Abuja Experience is also expected to provide an opportunity to compare the vehicles directly with their requirements before making purchasing decisions.
Key points
- The Jetour Experience Abuja will feature test drives, product demonstrations, and direct engagement with customers.
- The seven authorised dealers participating in the event are Elizade Nigeria Limited, Kojo Motors, Mandilas Autos, Germaine Auto Centre, R.T. Briscoe, Tab Autos, and New Era Auto Vehicle Services Limited.
- The Jetour Dashing recently won the 2025 Nigeria Auto Journalists Association (NAJA) Car of the Year Award.
