Swiss Group Limited, the official distributor of Jetour vehicles in Ghana, is set to expand its operations across the country. The company plans to open additional showrooms and workshops in key parts of Ghana to bring its products and after-sales services closer to customers. This move aims to grow the brand's customer base and sales. Dr. Abdallah Farhat, CEO and Founder of Swiss Group, announced the plans during the 2026 Jetour Expedition at Safari Valley in the Eastern Region.
The expansion plans include establishing additional branches in Accra and other parts of the country, such as Kumasi, Takoradi, and Tamale. Each showroom will have a workshop to provide good customer service. Dr. Farhat emphasized that the company focuses on offering durable vehicles, competitive prices, and quality customer service. He highlighted that Swiss Group has been in the market for over six to seven years and is currently the number one in marketing.
Dr. Farhat expressed his satisfaction with the company's performance, stating that they provide the best service for their customers and want all customers to feel like family. The company's goal is to strengthen its relationship with customers while providing access to servicing and other after-sales support. The expansion is expected to achieve this goal.
Ghana is a key market for Jetour, and the brand's growth is supported by customer confidence in its products. David Zhao, a Jetour representative, described Ghana as an important and growing market for the brand in Africa. He emphasized that Jetour would continue to leverage the Ghanaian market to expand its customer base and sales.
The 2026 Jetour Expedition featured over 30 Jetour vehicles, including the Dashing, X70 Plus, and T2. Customers drove in convoy from the Swiss Group head office at Spintex through the Aburi mountains to Safari Valley. The event provided an opportunity for customers to put their vehicles through a longer journey and challenging terrain.
Customers who participated in the expedition shared their experiences with their Jetour vehicles. Samuel Amponsah, who drove his X70 Plus from Accra to Safari Valley with his family, praised the vehicle's durability and fuel efficiency. Kojo Coffie, who owns the T2, highlighted the combination of luxury and value for money.
Abena Nyamekye, owner of the Jetour Dashing, appreciated the company's after-sales service, which once arranged for her vehicle to be collected from her home in East Legon for servicing. The Jetour Expedition brought together customers and auto enthusiasts for a day of driving, off-road testing, and interaction with representatives of Swiss Group and Jetour.
Key points
- Swiss Group plans to open more showrooms and workshops in Ghana to grow Jetour's customer base and sales.
- Ghana is a key market for Jetour, and the brand's growth is supported by customer confidence in its products.
- The 2026 Jetour Expedition featured over 30 Jetour vehicles and provided an opportunity for customers to put their vehicles through a longer journey and challenging terrain.
