On September 23, 2026, Japanese Ambassador to Tunisia, Saito Jun, paid a visit to the vehicle production site of Isuzu, operated by Industries Mécaniques Maghrébines (IMM), in Kairouan, Tunisia. He was welcomed by the company's CEO, Tahar Latrous. The visit provided an opportunity for the ambassador to explore the various production activities at the plant and discuss future prospects with company officials.
Isuzu, a Japanese brand, has been present in Tunisia for over 40 years, primarily through the assembly of utility vehicles such as pick-up trucks, D-Max, and trucks. This industrial activity significantly contributes to the development of Tunisia's automotive sector and creates both direct and indirect employment opportunities. It also exemplifies the strong economic and industrial cooperation between Tunisia and Japan.
During his visit, Saito Jun gained insight into the production processes and quality of vehicles manufactured at the Kairouan site. Discussions also focused on the potential of Tunisia's commercial vehicle market and opportunities for growth in this industrial sector. The visit underscored the enduring partnership between Japan and Tunisia, with Isuzu's local operations being a notable example of this collaboration in the automotive industry.
The IMM plant in Kairouan plays a crucial role in Tunisia's automotive landscape, and the presence of international brands like Isuzu enhances the sector's competitiveness. The Japanese ambassador's visit highlights the importance of foreign investment in Tunisia's economic development and the potential for further growth through international partnerships.
The cooperation between Tunisia and Japan in the automotive sector is a significant aspect of their bilateral economic relations. With Isuzu's established presence, Tunisia aims to strengthen its position as a hub for vehicle manufacturing in the region. This collaboration also opens avenues for technology transfer and skill development for the local workforce.
As part of its efforts to promote economic cooperation, Japan continues to engage with Tunisian businesses and industries. The visit by Saito Jun to the Isuzu production site demonstrates Japan's commitment to fostering strong economic ties with Tunisia and exploring opportunities for mutual growth and development.
The visit concluded with a reaffirmation of the strong partnership between Japan and Tunisia, with both countries looking forward to expanding their cooperation in various sectors. The presence of Isuzu in Tunisia serves as a testament to the success of this partnership and the potential for future collaborations.
Key points
- The Japanese Ambassador to Tunisia, Saito Jun, visited the Isuzu vehicle production site in Kairouan to strengthen economic ties and explore growth opportunities.
- Isuzu has been present in Tunisia for over 40 years, contributing significantly to the country's automotive sector and creating employment opportunities.
- The visit highlighted the enduring partnership between Japan and Tunisia, with a focus on cooperation in the automotive industry.
