The Fkih Ben Saleh region in Morocco is witnessing a significant transformation in its pomegranate production, with a focus on creating innovative products with high added value. The region's "Safari" pomegranate variety, known for its light-colored skin and distinctive taste, is being promoted through various initiatives. According to Mustafa Omar Rauf, director of the Pomegranate Festival and head of the "Sara" cooperative, the goal is to move beyond traditional consumption and marketing of the fruit in its raw state.
The "Safari" pomegranate variety has gained popularity in Morocco due to its quality and unique taste. Recent scientific studies have shown that this variety is well-suited for producing fresh juice, opening up new investment opportunities. The region's pomegranate production has expanded to over 1250 hectares, supported by modern infrastructure for storage, refrigeration, and packaging. This development is part of a broader effort to promote sustainable socio-economic growth in the area.
One of the innovative products developed through this initiative is a cuscus recipe that uses pomegranate powder. This dish, known as "cuscus with pomegranate," combines traditional flavors with the nutritional benefits of pomegranate. It has become a popular choice among consumers, with many praising its unique taste and health benefits. The recipe is seen as a way to add value to the pomegranate crop and provide new opportunities for local farmers.
The Pomegranate Festival, now in its 20th year, has played a crucial role in promoting the region's pomegranate production. The festival's theme, "Twenty years of commitment to pomegranate... and a journey towards valuing heritage and development," reflects the region's efforts to establish itself as a major agricultural and tourist hub. The festival has helped to raise awareness about the importance of sustainable agriculture and the potential for innovation in the sector.
The success of the pomegranate production in the Fkih Ben Saleh region is attributed to the collaboration between local cooperatives, farmers, and authorities. The region's infrastructure has been upgraded to support the growth of the pomegranate industry, including modern storage and refrigeration facilities. This has enabled farmers to improve their yields and access new markets, both locally and internationally.
According to Abdelilah Salam, president of the local council, the development of the pomegranate industry has had a positive impact on the local economy. The industry has created new job opportunities and stimulated economic growth in the region. Salam emphasized the importance of continued support for local industries and attracting investment to further develop the sector.
The innovative approach to pomegranate production in the Fkih Ben Saleh region has the potential to be replicated in other parts of Morocco. The use of pomegranate powder in traditional recipes like cuscus is a creative way to add value to the crop and promote sustainable agriculture. As the region continues to develop its pomegranate industry, it is likely to become a model for other areas looking to promote their own agricultural products.
Key points
- The "Safari" pomegranate variety is being promoted through innovative products like cuscus with pomegranate powder.
