IKEA Maroc has announced the release of its new catalogue, marking 10 years of presence in Morocco. The catalogue, unveiled on October 7, 2026, features 340 pages of inspiration for interior design and over 2,000 products, including new IKEA items, seasonal collections, and limited-edition products. Mersad El-Aji, Market Director at IKEA Maroc, emphasized that the catalogue represents a vision to create a better daily life for Moroccans.
The new catalogue is designed to provide a seamless phygital experience, combining the best of physical and digital worlds to offer customers a more dynamic, flexible, and personalized shopping experience. Customers can access the catalogue online or in-store, with prices remaining stable until July 2027. El-Aji highlighted that prices may decrease but not increase, ensuring customers can plan and furnish their homes with confidence.
The catalogue features a range of products and services designed to make homes more comfortable and functional. IKEA Maroc has reduced prices on over 1,000 products and introduced new services, including free planning and consultation, kitchen measurement, delivery, assembly, and financing options. El-Aji emphasized the company's commitment to sustainability, citing its take-back and recycling service for used furniture.
For the first time, the catalogue includes IKEA products "Made in Morocco," demonstrating the company's commitment to investing in the local economy and creating jobs. The launch of the first IKEA mattress designed and manufactured in Morocco is a significant milestone in this effort. El-Aji expressed pride in offering high-quality products at affordable prices, made possible by local production.
The catalogue is designed to inspire customers to create their ideal living space. With solutions for storage, multifunctional furniture, and organization, IKEA Maroc aims to help customers make the most of their homes. El-Aji noted that the company's goal is to convince customers that a better life starts at home, with a well-organized interior being the first step.
The phygital format of the catalogue allows customers to engage with IKEA products and services in a more interactive way. By scanning QR codes in the printed catalogue, customers can access detailed product information, explore decoration ideas, compare options, and use augmented reality tools to visualize products in their homes. This format aims to elevate the planning, purchasing, and service experience.
IKEA Maroc's commitment to sustainability and customer satisfaction is evident in its comprehensive range of services. From planning and consultation to delivery, assembly, and financing, the company aims to facilitate every stage of the home furnishing process while respecting customers' budgets. With its new catalogue, IKEA Maroc invites customers to explore its vision for a better daily life, made possible through innovative products, services, and a commitment to sustainability.
Key points
- IKEA Maroc's new catalogue offers a phygital experience, combining physical and digital elements to enhance customer engagement.
- The catalogue features over 2,000 products, including new items, seasonal collections, and limited-edition products, with prices stable until July 2027.
- IKEA Maroc emphasizes its commitment to sustainability, investing in local production, and offering services such as take-back and recycling of used furniture.
