iCAUR Launches Two New SUV Models in Morocco

Auto Hall Luxury Motors, a subsidiary of Groupe Auto Hall, has officially launched the iCAUR brand in Morocco. The brand, owned by Groupe Chery, introduces two new SUV models: the iCAUR V27 and the iCAUR 03T. These vehicles aim to blend classic design with contemporary lines and cutting-edge technologies. The launch event took place near Lake Bin El Ouidane in the Azilal province.

The iCAUR 03T and V27 are equipped with Range Extended Electric Vehicle (REEV) technology, which combines electric propulsion with a thermal generator to extend autonomy and offer more flexibility. The iCAUR 03T features a distinctive design, a 100% aluminum multi-chamber body, REEV technology, all-wheel drive (AWD), and customization options. This model is available in a single REEV AWD version, priced at 379,000 Moroccan Dirham (DH).

The iCAUR V27 offers a modern interpretation of the classic SUV. With its generous proportions and imposing silhouette, it stands out for its dimensions and positioning. The V27 boasts a bold design, REEV technology, comfort features for daily and long trips, and two transmission configurations: rear-wheel drive (RWD) and AWD. The iCAUR V27 REEV RWD is priced at 419,000 DH, while the AWD version costs 459,000 DH.

The development of iCAUR in Morocco leverages Groupe Auto Hall's experience as a historical player in the country's automotive distribution. The brand plans to establish a presence in four cities by the end of 2026: Casablanca, Rabat, Marrakech, and Tanger. Auto Hall Luxury Motors prioritizes customer experience, offering quality after-sales service through specialized technical teams.

The iCAUR brand guarantees a 7-year warranty on its vehicles, demonstrating its commitment to quality and reliability. This warranty is part of the brand's strategy to provide customers with peace of mind. By launching the 03T and V27, Auto Hall Luxury Motors advances its development strategy and aims to introduce new brands to the Moroccan market.

The iCAUR V27 and 03T embody the brand's philosophy, "Classic Never Fades." This approach seeks to balance timeless design with modern technologies. The vehicles cater to diverse customer preferences, offering a mix of traditional and contemporary features. With these new models, iCAUR targets a specific segment of the Moroccan automotive market.

The launch of iCAUR in Morocco reflects the growing demand for electric and hybrid vehicles in the country. The brand's entry into the market is expected to contribute to the development of the local automotive sector. As the Moroccan market continues to evolve, iCAUR aims to establish itself as a key player in the premium SUV segment.

Key points

• iCAUR introduces two new SUV models in Morocco, the V27 and 03T, with REEV technology and classic design.