Homepoint, the trade name of Hotpoint Appliances Rwanda Ltd., has opened its fourth showroom at Kimironko, a store dedicated exclusively to the Haier brand. The opening on Monday, 9 November 2026, marks another milestone in Homepoint's long-standing commitment to shaping Rwanda's home appliance market by leading with quality, service and innovation. Supported by Homepoint's product advisors and after-sales service team, the Kimironko outlet joins Homepoint's established stores in Kicukiro, Remera and KIC.
Homepoint has consistently chosen to compete on product quality, reliability and long-term customer value rather than on price alone. That philosophy is delivered through a complete customer ecosystem spanning retail showrooms, the homepoint.rw online store, business-to-business supply, engineering solutions and after-sales support. The aim is to ensure that every customer who buys from Homepoint should enjoy the product for years, backed by professional installation, maintenance and service.
Murli Menon, the Chief Executive Officer of Hotpoint Appliances Rwanda, says this focus on quality and service is what Rwandan consumers obviously expect. "Today's consumers are increasingly prioritizing quality, reliability, and value. Our role is to bring internationally trusted brands to Rwanda while ensuring customers receive world-class service and support. Our consumers are discerning, informed, and seek products that deliver lasting value," he said.
After securing official distribution rights, Hotpoint Appliances Rwanda committed to giving Rwandan households direct access to the brand's innovative products through a dedicated Haier Brand Store. According to Euromonitor International, Haier was the world's leading major appliances brand by sales volume in 2025, the 17th consecutive year it has held that position. Menon noted that Haier's strong combination of quality and affordability has so far resonated well with Rwandan customers.
Consolee Nshimiyimana, Head of Retail at Homepoint, says the change is visible on the showroom floor. "As more Rwandans invest in building modern homes, demand is shifting from conventional freestanding cookers toward integrated kitchen solutions. Customers are increasingly choosing built-in appliances such as microwaves, ovens, and cooker hoods to achieve both functionality and modern aesthetics," she said.
Recognizing that affordability remains a key consideration for many households, Homepoint is working with a newly launched Microfinance company FlexiPay, a customer-friendly financing solution that will allow eligible customers to spread payments over two, three, four or six months. Manoj Skariah, Managing Director of Hotpoint Appliances Rwanda, said the aim is to make quality appliances accessible without compromising on standards.
With Kimironko now open, Homepoint plans to introduce other showrooms in Musanze, Rubavu and Gahanga as part of its long-term growth strategy, bringing its standard of quality and service to more Rwandan households. As consumer expectations continue to rise, Homepoint's formula of trusted global brands, expert advice, accessible financing and dependable after-sales support puts it at the forefront of Rwanda's expanding quality home appliance market.
Key points
- Homepoint opens fourth showroom in Rwanda, dedicated exclusively to Haier brand.
- The new showroom aims to provide customers with quality home appliances and expert advice.
- Homepoint plans to introduce other showrooms in Musanze, Rubavu and Gahanga as part of its long-term growth strategy.
