Hamid Bentahar has been re-elected as president of the Marrakech-Safi Regional Tourism Council (CRT) for a new term. This re-election comes as the council continues to implement projects to promote the region as a tourist destination, with a focus on the provinces of the region, local heritage, and diversification of tourism offerings. The CRT's strategy includes strengthening coordination between professionals, elected officials, and institutional actors around key projects.
The re-election of Hamid Bentahar was confirmed during an ordinary general assembly of the CRT, where members expressed their confidence in his leadership. According to the CRT, this decision reflects the desire of various stakeholders to continue the momentum of promoting and developing tourism in Marrakech-Safi. The council aims to improve the visibility and attractiveness of the region's provinces, integrating them into the tourism dynamic.
The CRT's strategy focuses on promoting the region's cultural heritage, including local know-how, traditions, and authentic experiences. This approach aims to diversify tourism offerings and strengthen the region's tourism identity. By highlighting the diversity of experiences offered beyond major tourist hubs, the CRT seeks to distribute the benefits of tourism growth more evenly across the region.
The council's goals include consolidating Marrakech-Safi's position as a diversified and sustainable tourist destination, leveraging its complementary heritage, territories, and experiences. This involves promoting a more territorial approach to tourism, focusing on the unique aspects of each province. By doing so, the CRT aims to enhance the region's attractiveness and competitiveness.
During the general assembly, members reviewed the CRT's moral and financial reports for the 2025 financial year. The council's efforts to promote tourism in the region have led to an increase in tourist nights, with 25.9 million recorded as of July 2026. The region's airports, including Agadir Al Massira, have also seen significant growth, with over 2.1 million passengers welcomed in seven months.
The CRT's strategy also involves strengthening partnerships with various stakeholders, including local authorities, businesses, and communities. By working together, the council aims to create a more sustainable and equitable tourism industry that benefits the entire region. This approach includes initiatives to promote tourism in Souss-Massa, which has recently obtained certification for sustainable tourism.
The re-election of Hamid Bentahar and the CRT's strategic plans are expected to further boost tourism in Marrakech-Safi, with a focus on sustainable and responsible tourism practices. The region's tourism industry is expected to continue growing, with over 4 million passengers welcomed during the Marhaba 2026 period. The CRT's efforts will focus on maintaining this momentum and promoting the region's unique attractions.
Key points
- Hamid Bentahar's re-election as president of the Marrakech-Safi CRT aims to continue promoting the region's tourism and diversifying its offerings.
