The Société de gestion des aéroports de Guinée, SOGEAG-SA, has initiated the first Hospitality Week at Conakry's Ahmed Sékou Touré International Airport. The event, themed "L'humain au cœur de l'expérience client" (The human at the heart of the customer experience), will run from November 9 to 15, 2026. During this period, passengers, frontline teams, and airport partners will experience personalized attention, cultural animations, and constructive exchanges.
This initiative aligns with SOGEAC's plan to modernize airport infrastructure and services, adhering to international standards. The week-long event aims to highlight the company's commitments to enhancing customer experience. Activities will include reinforced passenger welcome, cultural events, staff immersion in ground operations, gift distribution to children, promotion of local Guinean products, satisfaction surveys, and recognition of dedicated employees.
SOGEAG's Hospitality Week pursues four main objectives: honoring passengers and visitors, valuing airport staff, strengthening listener feedback, and promoting Guinea's image. According to Sékou Ahmed Tidjane Yansané, Deputy Managing Director of SOGEAC, this initiative marks a significant first for the national airport platform, following the dynamics of major global airports.
Yansané emphasized that an airport is not just a transportation hub but also a country's gateway and identity showcase. He stressed that SOGEAC aims to make Conakry Airport a regional reference in terms of infrastructure quality and passenger experience. To achieve this, SOGEAC will establish a facilitation committee to simplify procedures, streamline passenger flow, reduce waiting times, and improve service quality.
The launch event was attended by Moussa Cissé, Chairman of SOGEAC's Board of Directors, and representatives of airlines serving Guinea. Aïssatou Bah, representing the Association of airlines based in Guinea, welcomed the initiative, expressing her organization's support for efforts to enhance service quality and customer experience.
On behalf of Transport Minister Ousmane Gaoual Diallo, Hadja Fatoumata Bangoura, Departmental Chief of Staff, highlighted the symbolic significance of the event. She congratulated SOGEAC's leadership and teams on this initiative, which prioritizes user experience and service quality. Bangoura emphasized that the airport is more than an infrastructure; it is Guinea's first and last image for arriving and departing travelers.
The Hospitality Week initiative aligns with the vision of General Mamadi Doumbouya, President of the Transition, focusing on modernizing public infrastructure and a culture of results in public service. This vision takes on particular importance with the Simandou 2040 program, which aims to structurally transform Guinea's economy, with transport infrastructure playing a key accelerator role.
Key points
- SOGEAG's Hospitality Week aims to enhance customer experience and promote Guinea's image through personalized attention and cultural events.
