GoldBod Jewellery has launched a new showroom at Takoradi Mall in the Western Region of Ghana, in collaboration with B-Light Jewellery. The showroom aims to bring locally crafted gold jewellery closer to consumers and promote value addition in Ghana's gold industry. This move is part of GoldBod Jewellery's strategy to retain more value from Ghana's gold resources within the domestic economy. The opening ceremony took place on Friday, October 2, 2026.
The Managing Director of GoldBod Jewellery, Gertrude Emefa Donkor, emphasized that the showroom represents more than just a retail outlet. It is an avenue for economic empowerment and job creation, particularly for Ghana's youth. Donkor highlighted that the company is taking steps to transform Ghana's jewellery production landscape by investing in modern machinery, equipment, infrastructure, and staff training.
GoldBod Jewellery is constructing an ultramodern facility to increase its production capacity, meet growing domestic demand, and position Ghanaian jewellery to compete in international markets. The company is also open to partnerships with corporate institutions to make its jewellery products more accessible to Ghanaians. Several corporate institutions have expressed interest in facilitating the purchase of GoldBod Jewellery products for their staff.
The Takoradi showroom adds to GoldBod Jewellery's efforts to deepen domestic value addition by moving beyond the export of gold in less processed forms. The new outlet is expected to provide customers in Takoradi and surrounding communities with access to locally crafted gold jewellery. It will also create a platform for Ghanaian jewellery craftsmanship and design to reach a wider market.
GoldBod Jewellery's approach to transforming Ghana's gold industry focuses on building local capacity, creating employment, and retaining a greater share of the economic benefits from the country's gold resources within Ghana. The company aims to change the entire face of its production by investing in machinery, modern equipment, and infrastructure.
The new showroom is a significant step towards promoting gold value addition in Ghana. By creating jobs and empowering the local community, GoldBod Jewellery is contributing to Ghana's economic growth. The company's efforts to transform the jewellery production landscape will likely have a positive impact on the country's gold industry.
GoldBod Jewellery's partnership with B-Light Jewellery and its commitment to value addition in Ghana's gold industry demonstrate its dedication to sustainable and responsible business practices. The company's ultramodern facility and investments in staff training will help to increase production capacity and improve the quality of its jewellery products.
Key points
- GoldBod Jewellery opens new showroom in Takoradi to promote gold value addition and create jobs.
- The company is investing in modern machinery, equipment, and infrastructure to transform Ghana's jewellery production landscape.
- GoldBod Jewellery aims to retain more value from Ghana's gold resources within the domestic economy through jewellery production and local manufacturing.
