Award-winning television personality Abena Kyei Boakye has been unveiled as the new brand ambassador for Glow Washing Powder, a popular Ghanaian laundry solution. The unveiling ceremony was held at the ESP Hotel in Labone, Accra, on Thursday evening. The event was attended by several notable personalities from the media and entertainment industry.
Speaking at the ceremony on behalf of the Chief Executive Officer (CEO) of Glow Soaps & Detergents, Nana Akua Darkowaa, also known as Faustina Darko, Madam Sweetie Acquah said the company is committed to providing effective and affordable cleaning products while building a strong Ghanaian brand. Abena's appointment is expected to increase awareness of Glow Washing Powder and bring the product closer to consumers across the country.
In her acceptance remarks, Abena Kyei Boakye expressed excitement about the partnership, describing it as the beginning of a beautiful collaboration with a brand that understands the importance of feeling good and living clean. She emphasized that Glow Washing Powder is not just about washing clothes, but about freshness, confidence, and that beautiful feeling one gets when their clothes are clean and bright.
The ceremony was emceed by Joy Prime presenter Kpekpo Maxwell Justice (KMJ) and featured a comedy performance by Comedian Hogan. Several notable guests attended the event, including Kofi Okyere Darko, Director of Diaspora Affairs at the Office of the President, musician Nacee, Counsellor George Lutterodt, and Ghana's Most Beautiful star Belinda Fosua Amoah.
Abena Kyei Boakye's appointment forms part of Glow's strategy to increase visibility for its washing powder and expand its reach among Ghanaian consumers. Glow Washing Powder is a laundry solution designed to remove stubborn stains without prolonged soaking or excessive scrubbing. It is described as tough on dirt yet gentle on clothes, making it suitable for everyday wear, workwear, and school uniforms.
The company has been expanding its distribution network through retailers, direct sales, and market activations. With Abena Kyei Boakye on board, Glow Washing Powder aims to strengthen its presence in the market and become a leading brand in Ghana's laundry solutions sector. The partnership is expected to benefit both parties, with Abena promoting the brand and Glow Washing Powder increasing its visibility.
The unveiling ceremony marked a significant milestone for Glow Washing Powder, as it continues to build its brand and expand its reach in Ghana. With Abena Kyei Boakye as its new brand ambassador, the company is poised to achieve its goals and become a household name in Ghana.
Key points
- Abena Kyei Boakye is the new brand ambassador for Glow Washing Powder.
- The unveiling ceremony was held at the ESP Hotel in Labone, Accra.
- Glow Washing Powder aims to increase visibility and expand its reach among Ghanaian consumers.
