Glenfiddich has introduced a new 16-year-old limited-edition whisky in Lagos, developed in collaboration with the Aston Martin Formula One Team. The whisky was unveiled at "A Night Beyond Expectations" on Victoria Island, Lagos, on Saturday. The event brought together business and cultural leaders, creatives, celebrities, and leading tastemakers. This launch marked the Nigerian debut of BEYOND, Glenfiddich's international campaign built around its partnership with the Formula One team.

The limited-edition whisky was matured using five types of casks: first-fill bourbon barrels, Port casks, Fino Sherry casks, Oloroso Sherry casks, and wine casks. According to Glenfiddich, this maturation process draws on similarities between whisky production and Formula One engineering, particularly the attention to detail and long development processes both fields require. The release was inspired by the work of Glenfiddich Malt Master Brian Kinsman and Aston Martin Formula One Team Managing Technical Partner Adrian Newey.

This is the second 16-year-old expression released under the partnership between Glenfiddich and the Aston Martin Formula One Team. The first 16-year-old expression, released in 2025, was matured using American oak wine casks, new American oak casks, and second-fill bourbon barrels. Glenfiddich and the Aston Martin Formula One Team announced their multi-year partnership in November 2024. The company has not disclosed the Nigerian price of the latest whisky or the number of bottles allocated to the country.

The Lagos event featured a product exhibition, whisky-tasting sessions, and displays examining whisky production and Formula One engineering. Guests experienced a runway-style entrance and fashion and design elements built around the event's "Sport Avant-Garde" dress code. The inclusion of Nigerian fashion, design, and contemporary culture was intended to adapt the international campaign for a local audience.

The Lagos activation brought Glenfiddich's global BEYOND concept into conversation with Nigeria's creative scene, using fashion, music, design, and contemporary culture to explore the relationship between heritage and modern expression. Through the campaign, the brand sought to connect the precision associated with whisky-making and Formula One engineering with the creativity and individuality of Nigerian culture.

Nigerian creatives Nancy Isime, Swanky Jerry, and Ifeanyi Nwene contributed to the campaign's local expression, bringing perspectives from film, fashion, lifestyle, craft, and design to the Lagos experience. The Lagos activation was the first of two events planned in Nigeria. A second event is scheduled for Abuja on 10 October, with a greater focus on whisky collecting and production.

The partnership between Glenfiddich and the Aston Martin Formula One Team highlights the brand's commitment to innovation and precision. With the launch of this limited-edition whisky, Glenfiddich aims to appeal to whisky connoisseurs and fans of Formula One in Nigeria. The brand's attention to detail and dedication to quality are reflected in the whisky's unique maturation process and the carefully curated event.

Key points

  • Glenfiddich's new 16-year-old whisky was matured using five types of casks.
  • The whisky was unveiled at "A Night Beyond Expectations" in Lagos on Saturday.
  • A second event is scheduled for Abuja on 10 October, focusing on whisky collecting and production.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.