On September 18, George Ruto, son of President William Ruto, introduced a new fleet of customized matatus in Nairobi's Central Business District. The 33-seater minibuses, part of his 98 Logistics brand, feature unique graffiti-style artwork, custom rims, and colorful interior lighting. The launch drew significant attention from pedestrians and road users, with footage circulating online showing the spectacle. The vehicles arrived in convoy formation at night, with headlights blazing and horns sounding.
The customized matatus are inspired by Nairobi's iconic nganya culture, with exteriors covered in bold graphics and the Roman numeral MCMXCVIII, representing the year 1998, prominently displayed. Inside, riders can expect high-powered sound systems and ambient lighting, providing an entertainment experience. Before hitting the road, the fleet underwent a blessing ceremony, with clergy anointing the vehicles with oil and offering prayers.
According to a matatu investor who spoke to TUKO.co.ke, the base cost of a standard Isuzu 33-seater matatu is around KSh 6.8 million. However, with customization, including graffiti and other extras, the cost increases. Based on market rates, each customized unit likely costs over KSh 7 million. With six vehicles in the fleet, George Ruto's expenditure would be around KSh 42 million.
George Ruto was spotted at a vehicle fabrication facility earlier in the day, inspecting the matatus ahead of the launch. Dressed casually, he walked visitors through the vehicles as finishing touches were applied. The launch of 98 Logistics PSVs marks a significant entry into the public transport business, with the customized features setting them apart from standard matatus.
The 98 Logistics brand has generated significant interest, with many Kenyans eager to experience the new matatus. The fleet's unique features, including the customized artwork and sound systems, aim to provide an enhanced transportation experience. As the brand begins operations, it will be interesting to see how it is received by the public and how it impacts the local transport industry.
A 98 Sacco operator recently provided an update on George Ruto's new matatus, a week after the grand launch. While details of the update are not publicly available, it suggests that the brand is actively engaging with stakeholders and making progress in its operations. The introduction of 98 Logistics PSVs has sparked conversations about innovation and entrepreneurship in the transport sector.
The launch of George Ruto's 98 Logistics brand is a notable development in Kenya's public transport sector. With its customized features and unique branding, the fleet is poised to make a significant impact. As the brand continues to operate, it will be essential to monitor its progress and assess its influence on the local transport industry.
Key points
- George Ruto spent around KSh 42 million on six customized matatus.
