George Ruto, the first son of President William Ruto, has entered Nairobi's transport scene with the launch of six customised neon-green matatus under his 98 Logistics Sacco brand. A viral video shows the minibuses lined up along a busy Nairobi street at night, with vivid green LED lighting and neon accents. The launch was commissioned and blessed by clergy in Nairobi in September 2026. The matatus feature multi-million shilling sound systems and elaborate interior and exterior lighting.
The 98 Logistics fleet is set to operate on popular metropolitan routes, targeting Embakasi and Ongata Rongai. Each matatu carries the "98" branding and has dashboard setups built to accommodate live DJ entertainment while on the road. The project is an extension of George Ruto's broader Raptor Family transport network, which includes popular custom builds operating under names such as Mood, Raptor, Money Fest, and Baba Yaga.
The launches, which frequently draw large crowds of young Nairobians and content creators, are seen as a move to tap into urban Gen Z and millennial culture. The heavily customised vehicles blur the line between public transport and entertainment, a formula that has proven effective in Kenya's competitive matatu industry. The 98 Logistics brand appears set to become a recognisable name in Kenya's nganya culture.
The new fleet was commissioned and blessed by clergy before rolling out in convoy through the city centre. The footage of the neon-lit 98 Logistics matatu fleet hitting the Nairobi streets at night reflects the kind of vehicle culture content that routinely goes viral among Kenyan transport fans. Visible signage and local number plates in the background confirm the Nairobi urban setting.
With six customised units now on the road and popular routes already earmarked, the 98 Logistics brand is poised to make a significant impact in Nairobi's transport scene. The matatus have been designed to provide a unique experience for passengers, with live DJ entertainment and elaborate lighting. The launch is seen as a bold move by George Ruto to tap into the lucrative transport market.
George Ruto's 98 Logistics matatus have taken over the Nairobi CBD, with many Kenyans taking to social media to express their excitement and admiration for the customised vehicles. The viral video of the matatus has sparked a heated debate about the future of public transport in Kenya. Many are praising George Ruto for his innovative approach to the transport industry.
The 98 Logistics project is a significant development in Kenya's transport sector, with many entrepreneurs and businesses taking note of the innovative approach. As the brand continues to grow and expand its operations, it is likely to create new opportunities for young people and contribute to the country's economy. The launch of the 98 Logistics matatus is a testament to George Ruto's entrepreneurial spirit and his commitment to innovation.
Key points
- George Ruto launches 98 Logistics matatus with neon lights in Nairobi.
- The matatus will operate on popular metropolitan routes, targeting Embakasi and Ongata Rongai.
- The launch is seen as a move to tap into urban Gen Z and millennial culture.
