Geely Algérie has initiated a nationwide campaign to inspect and maintain its COOLRAY and X3 vehicle models. The campaign, announced on October 8, 2026, aims to address concerns over technical issues and alleged breakdowns that have been circulating on social media. The program offers a comprehensive, 100% free vehicle check to alleviate worries among customers and provide a factual assessment of the vehicles' condition.
The campaign, carried out through Geely's authorized after-sales service network, involves a thorough inspection of 20 essential safety and mechanical components. The check includes a professional "Scanner" test to detect hidden anomalies and a computer analysis to ensure that all electronic modules meet factory standards. A general health report is also provided after the inspection. Geely Algérie emphasizes its commitment to transparency and providing accurate information to its customers.
However, the campaign's conditions have sparked controversy, particularly the requirement that vehicles have a mileage of less than 5,000 kilometers to qualify for the free inspection. Many car owners have expressed frustration on social media, pointing out that vehicles purchased in early 2024 could easily have 30,000 to 50,000 kilometers on the odometer, effectively excluding most early buyers from the program.
Some users have also called for prioritizing customers who purchased vehicles through official channels, suggesting that vehicles from parallel imports should not be included without distinction. This controversy highlights ongoing concerns about maintenance costs, with many finding the mandatory revisions under warranty too expensive.
By offering free vehicle inspections, Geely Algérie aims to reassure customers and mitigate a serious image crisis. Nevertheless, the program's limitations may restrict its effectiveness, as many vehicle owners are excluded due to the mileage requirement. To successfully manage this crisis, Geely may need to consider expanding the campaign to include vehicles with higher mileage.
The free inspection program is part of Geely Algérie's efforts to restore customer trust in the Algerian market, which is undergoing significant restructuring. The company's strategy involves providing customers with accurate information and ensuring their vehicles meet safety and performance standards.
Geely Algérie's initiative reflects the company's proactive approach to addressing customer concerns and maintaining a positive brand image. The campaign's impact will depend on its ability to adapt to customer feedback and address the needs of a broader range of vehicle owners.
Key points
- Geely Algérie's free vehicle inspection campaign for COOLRAY and X3 models aims to address concerns over technical issues and alleged breakdowns.
- The campaign's mileage requirement has sparked controversy, excluding many early buyers from the program.
- Geely Algérie must consider expanding the campaign to include vehicles with higher mileage to effectively restore customer trust.
