GCB Bank PLC has reaffirmed its commitment to improving customer experience and promoting healthy lifestyles among customers and stakeholders through a wellness initiative. The initiative, which formed part of activities to celebrate the bank’s customers and stakeholders, featured the maiden GCB Aerobics Fiesta at the University of Ghana Stadium in Accra. The event was attended by customers, staff, and other stakeholders.
The morning of exercise, health screening, and entertainment marked the grand finale of the bank’s 2026 Customer Service Month, observed under the theme: ‘The Extra Mile.’ Participants took part in aerobics and yoga sessions while enjoying musical performances by DopeNation. The fiesta also offered breast cancer screening, prostate cancer awareness, and screening exercises, nutrition consultations, and a special children’s playground, making the event family-friendly.
The programme was organised to promote physical fitness and encourage customers to prioritise their health while also celebrating the bank’s achievements and the contributions of its stakeholders. Speaking at the event, the Chief Marketing, Communications, and Customer Experience Officer of GCB Bank, Ms Cynthia Eyram Ofori-Dwumfuo, indicated that the fiesta was part of efforts to engage customers beyond traditional banking services and build stronger personal relationships with them.
Ms Ofori-Dwumfuo said the bank recognised the importance of its customers to its growth and success since its establishment in 1953, adding that the initiative provided an opportunity to appreciate their loyalty while encouraging them to take their wellbeing seriously. She noted that GCB Bank was committed to making customer service more comprehensive and responsive, stressing that the bank’s role went beyond operating contact centres to address complaints.
Furthermore, Ms Ofori-Dwumfuo explained that the bank was also focusing on educating customers about financial fraud and scams while improving access to banking services through digital platforms. According to her, customers could access services through the bank’s toll-free contact centre, mobile application, and other digital channels, including online account opening and loan applications.
Ms Ofori-Dwumfuo said the bank would continue to strengthen its customer experience strategy in 2027 through improved service delivery, digital innovation, and more meaningful engagement with customers. She expressed appreciation to customers, staff, businesses, and other stakeholders for their continued support, which had contributed to the bank’s growth over the years.
A student from University of Ghana, Legon, Leticia Owusu, who participated in the event, commended GCB Bank for organising the fiesta, describing it as an opportunity for customers to interact with the bank beyond the usual banking environment. The Aerobics Fiesta would become an annual event, with the next edition scheduled for October 2027.
Key points
- GCB Bank PLC hosts aerobics fiesta to promote healthy lifestyles and customer experience
- The event featured aerobics, health screening, and entertainment, and was attended by customers, staff, and stakeholders
- The fiesta is part of the bank’s efforts to engage customers and build stronger personal relationships with them
