GCB Bank PLC has launched a month-long customer service programme, extending this year's Customer Service Week into October. The programme, themed "The Extra Mile," aims to deepen customer engagement, gather feedback, and identify opportunities to improve service delivery. This initiative reflects the bank's commitment to customer centricity, a key pillar of its strategy. GCB Bank has served Ghanaians for over seven decades and values the trust its customers have placed in it.
The programme will provide customers with various opportunities to share their experiences and feedback. A Customer Town Hall will allow customers to engage directly with the bank's leadership and share their thoughts. Members of the Executive Committee will also visit selected branches to interact with customers and staff, learning about their everyday experiences. This will enable the bank to better understand its customers' needs and improve its services.
Mr. Farihan Alhassan, Managing Director of GCB Bank, emphasized the importance of customer trust. He stated that the bank recognizes the responsibility that comes with customers trusting them with their savings, businesses, and aspirations. The bank's goal is to make more time to hear from customers and understand how it can serve them better. This customer-centric approach guides the development of products and delivery of services.
The month-long programme includes various activities, such as branch appreciation programmes, customer education sessions, and a Patrons Appreciation Day to recognize longstanding customer relationships. The GCB Aerobics Fiesta will promote fitness and wellness among customers. These activities aim to appreciate customers for their loyalty and better understand their experiences. The bank encourages customers to follow its official communication channels for information on the activities and opportunities to participate.
Ms. Cynthia Eyram Ofori-Dwumfuo, Chief Marketing, Communications, and Customer Experience Officer of GCB Bank, highlighted the significance of customer feedback. She stated that going the extra mile starts with getting everyday things right, such as clear information, timely responses, and support when customers need it. The bank will use customer feedback to strengthen the service it provides.
The insights gathered from the engagements will inform ongoing efforts to improve the customer experience beyond October. GCB Bank's customer service programme aims to provide an opportunity to appreciate customers for their loyalty and better understand their experiences. The bank's initiative seeks to deepen customer engagement and identify opportunities to improve service delivery.
GCB Bank's dedication to customer service excellence reflects its commitment to earning and maintaining customer trust. The bank's programme will run throughout October, providing customers with various opportunities to share their thoughts and feedback. The bank values its customers' trust and recognizes the responsibility that comes with it.
Key points
- GCB Bank has dedicated October to customer appreciation, education, and engagement.
- The programme aims to deepen customer engagement, gather feedback, and identify opportunities to improve service delivery.
- The bank's initiative reflects its commitment to customer centricity, a key pillar of its strategy.
