M-Automotiv, the exclusive importer and distributor of GAC in Morocco, has announced the official launch of the brand in the country. The launch marks a significant milestone in M-Automotiv's expansion plans, offering a diverse range of vehicles and an existing network in Casablanca and Tanger, with plans to expand to Rabat, El Jadida, and Agadir. This move is part of M-Automotiv's strategy to provide the Moroccan market with an international, technological, and futuristic automotive offering.
GAC Group, founded in 1997, is a major player in the international automotive industry, known for its high standards of quality and reliability, technological expertise, and industrial culture developed through collaborations with renowned international automobile manufacturers. The company's brand promise is to offer vehicles that combine quality, advanced technology, design, and comfort, meeting the expectations of customers seeking a modern, reliable, and rewarding automotive experience.
Through its partnership with GAC Group, M-Automotiv will deploy a range of GAC's automotive brands in Morocco, including GAC, AION, and HYPTEC. These brands cater to different mobility needs, with GAC offering a diversified and technological automotive range, AION specializing in intelligent electric mobility, and HYPTEC representing the premium and technological expression of the group.
Souhail Houmaini, General Director of M-Automotiv, emphasized that the launch of GAC in Morocco represents a strategic step for the company, choosing an international brand that stands out for its engineering quality, innovation capacity, and rich offering. The goal is to provide customers with a range adapted to their evolving expectations, as well as a brand and service experience that meets international standards.
The launch of GAC in Morocco also marks the introduction of HYPTEC, the premium and electrified universe of the group. HYPTEC aims to go beyond traditional mobility by developing vehicles that combine technological innovation, electrification, and high-performance capabilities. The brand's range is built on advanced technologies, including electric motorization, energy management, driving dynamics, and embedded intelligence.
For its official launch in Morocco, GAC is deploying a comprehensive range of vehicles covering several segments and motorization technologies. The range includes the HYPTEC HT, an electric premium SUV, the HYPTEC Hyper SSR, a 100% electric hypercar, and the GAC GN8, a premium plug-in hybrid monospace. These models demonstrate GAC's commitment to offering a diverse range of vehicles that cater to different needs and preferences.
The partnership between GAC and M-Automotiv also includes the introduction of innovative mobility solutions in Morocco, such as the AirCab, a futuristic and new-generation mobility concept. This move reflects the group's vision and ambition to introduce cutting-edge mobility solutions in the Moroccan market, combining technology, comfort, and electrification.
Key points
- GAC Motor enters Moroccan market through partnership with M-Automotiv
- Partnership includes introduction of HYPTEC, AION, and GAC brands
- GAC and M-Automotiv to offer a range of vehicles with advanced technologies and electrification options
