FRMF Store, the official merchandise shop of the Royal Moroccan Football Federation, is expanding its presence across Morocco with five new outlets, including its first airport location. The new outlets are part of the store's efforts to reach more fans across the country. The expansion follows the opening of its first store in Arribat Center in Rabat and the launch of its e-commerce platform.
The five new outlets are located in Rabat's Marjane Hay Riad, Casablanca's Marjane Californie, Tangier's Socco Alto, Marrakech's Al Mazar, and Casablanca's Mohammed V International Airport. These new locations bring the total number of FRMF Store outlets to six, with more openings planned for the near future. The store's products include official team merchandise, lifestyle, and streetwear apparel.
The new outlets offer a range of products, including jerseys, hats, and other team-branded items. The stores are designed to provide an immersive experience for fans, with a focus on comfort, style, and Moroccan identity. FRMF Store aims to become the go-to destination for Moroccan football fans to purchase official team merchandise.
In addition to its physical stores, FRMF Store offers an e-commerce platform that allows fans to purchase products online. The platform, store.frmf.ma, offers a wide range of products and delivers to customers across Morocco and internationally. This allows fans who cannot visit a physical store to still purchase official team merchandise.
FRMF Store's expansion plans include opening more stores in other cities and airports across Morocco. The store's goal is to become a leading sports retailer in Morocco, offering high-quality products that reflect Moroccan culture and identity. The store's products are designed to appeal to fans of all ages.
FRMF Store has previously launched several successful product lines, including Sahara, Royaume, and Morocco. The store is set to launch new product lines, including a "12" collection, which is a tribute to Moroccan fans who are considered the team's 12th player. The store's products are designed to be comfortable, stylish, and reflective of Moroccan identity.
With its expanding network of physical stores and its e-commerce platform, FRMF Store is well-positioned to become a leading sports retailer in Morocco. The store's commitment to quality, style, and Moroccan identity has made it a popular destination for fans.
Key points
- FRMF Store is expanding its presence across Morocco with five new outlets.
- The store offers a range of products, including jerseys, hats, and other team-branded items.
- FRMF Store aims to become the go-to destination for Moroccan football fans to purchase official team merchandise.
