The French Embassy in the Democratic Republic of Congo has trained 20 content creators through its Keli Academy program. The participants, selected from 1,800 applicants, underwent a two-week training program aimed at enhancing their technical skills and understanding of professional challenges related to their activity. The program covered topics such as content monetization, algorithm functionality, digital law, and comprehension of ecosystems and tools offered by platforms like TikTok and Meta.
The training program went beyond technical skills, focusing on helping beneficiaries understand their professional environment, develop creativity, value their audience, and identify new collaboration opportunities with brands. Experts from national and international backgrounds were invited to share their experiences and knowledge of sector developments. Notable humorist and comedian Herman Amisi led a masterclass on his journey in content creation, artistic universe construction, and success mechanisms.
The Keli Academy's approach aims to bring creators closer to sector realities, providing tools to transform their social media presence into a professional activity. The program's first edition included the Challenge Day, a competition where participants created content for partners like Atalaku, Bralima, Eden, Eric Kayser, and the French Embassy. Three participants were awarded for their production quality: Lisette Khusu won the Merit Prize, Eliam Weteshe received the Creativity Prize, and François David Tshilenge won the Best Content Prize.
The French Embassy's initiative seeks to contribute to the emergence of a new generation of creators capable of sharing Congolese stories on digital platforms and participating in the development of the creative economy in the DRC. According to Rémi Maréchaux, French Ambassador to the DRC, the academy aims to equip young creators with necessary tools to make their voices heard and contribute to how Congo is presented internationally.
The program's objective is to enable creators to better exploit opportunities offered by digital platforms and transform their creative potential into sustainable professional prospects. In a context where content creators play a growing role in cultural, media, and commercial uses, their professionalization appears as a significant challenge. The Keli Academy's efforts focus on supporting the development of the creative sector in the DRC.
The training program covered essential topics such as content monetization and digital law, indicating a comprehensive approach to creator development. By providing creators with tools and knowledge, the French Embassy aims to promote a thriving creative industry in the DRC. The involvement of international experts like Herman Amisi enriches the learning experience, offering diverse perspectives and insights.
The Keli Academy's impact is expected to be significant, with the potential to empower a new generation of Congolese creators. By fostering creativity, technical skills, and professional understanding, the program may contribute to a more vibrant and diverse creative landscape in the DRC. As the creative sector continues to evolve, initiatives like the Keli Academy will likely play a crucial role in shaping its future.
Key points
- The French Embassy's Keli Academy program trained 20 content creators from the DRC, enhancing their technical skills and professional understanding.
- The program covered topics such as content monetization, algorithm functionality, and digital law.
- The initiative aims to contribute to the development of the creative economy in the DRC and promote a thriving creative industry.
