FPL Media Partners with NAC 2026 to Drive Marketing Communications Innovation

Four Pulley Limited, a leading Nigerian out-of-home media company, has partnered with the National Advertising Conference (NAC) 2026 as a Platinum Partner. This collaboration brings together two organizations committed to advancing innovation, collaboration, and growth within Nigeria's marketing communications industry. The partnership aims to provide a platform for industry professionals, brands, media organizations, regulators, technology companies, government, academia, and other stakeholders to examine emerging opportunities and challenges confronting the industry.

The NAC 2026 edition, themed "Repositioning the Marketing Communications Industry for the Next Frontier," is scheduled to take place in Abuja from November 11 to 13, 2026. The conference will feature keynote presentations, fireside conversations, high-level industry panels, workshops, exhibitions, and networking sessions designed to facilitate knowledge exchange, business connections, and collaboration among participants. The event is expected to focus on major forces redefining marketing communications, including artificial intelligence, data, digital media, evolving consumer behavior, technology, and emerging business models.

Commenting on the partnership, Lanre Ashaolu, Chief Executive Officer of FPL Media, expressed delight in supporting a platform that encourages the industry to think beyond its current realities and prepare for what lies ahead. He emphasized that the marketing communications industry is at an important point of transformation and that platforms like NAC provide an opportunity for the industry to collectively examine where it is going and how it can prepare for the opportunities ahead.

Ashaolu added that FPL Media is looking forward to contributing to conversations that will help shape a more innovative and future-ready industry. He highlighted the importance of collaboration, innovation, and the willingness to embrace new possibilities in creating sustainable value for brands, businesses, and audiences. The partnership with NAC 2026 reflects FPL Media's commitment to supporting dialogue, innovation, and collaboration across Nigeria's marketing communications ecosystem.

U.J. Bassey, Head of the Marketing Committee, welcomed Four Pulley Limited to the conference's growing network of partners, describing the collaboration as an important demonstration of the value of industry cooperation. He emphasized that the next phase of growth for the industry would require fresh thinking and stronger partnerships among stakeholders. Bassey added that the partnership with FPL Media adds to the ecosystem of organizations supporting the conference and its ambition to move the industry beyond conversations about change towards actively shaping its future.

The partnership between FPL Media and NAC 2026 is expected to drive innovation and growth in Nigeria's marketing communications industry. Four Pulley Limited is a Nigerian out-of-home media company that connects brands with audiences through creative, strategic, and impactful media solutions. The company's partnership with NAC 2026 reflects its commitment to supporting dialogue, innovation, and collaboration across Nigeria's marketing communications ecosystem.

The National Advertising Conference 2026 is poised to bring together industry stakeholders to examine emerging opportunities and challenges confronting the marketing communications industry. With FPL Media on board as a Platinum Partner, the conference is expected to provide a platform for knowledge exchange, business connections, and collaboration among participants. The event aims to shape a more innovative and future-ready industry, and the partnership with FPL Media is a significant step towards achieving this goal.

Key points

• FPL Media partners with NAC 2026 to drive innovation and growth in Nigeria's marketing communications industry.