Five-Day Road Safety Campaign Launched on Kenya's Northern Corridor

The Northern Corridor Transit and Transport Coordination Authority has started a five-day road safety drive targeting truckers and other motorists along the Mombasa-Malaba route. This key regional trade artery connects major towns including Voi, Machakos, Nairobi, and Eldoret. The campaign, which began on November 9, aims to address common causes of road crashes.

The initiative targets long-distance truck drivers, public service vehicle operators, boda-boda riders, pedestrians, and other road users. Common crash causes include speeding, driver fatigue, distraction, and poorly maintained vehicles. According to NCTTCA Executive Secretary Dr. John Deng Diing, there was a 5.5% increase in road deaths in 2025, with 5,009 fatalities, up from the previous year.

Data from the National Transport and Safety Authority show that crash incidents grew from 11,165 in 2024 to 11,638 in 2025. Casualties also rose from 24,245 to 24,905 during the same period. Dr. Diing urged drivers to take regular rest breaks, avoid mobile-phone use while driving, and respect speed limits. He also called on transport companies to maintain vehicles, train drivers, and set realistic delivery schedules.

During the drive, officers from NTSA, the National Police Service, Kenya National Highways Authority, and the Kenya Transporters Association will conduct awareness activities. They will distribute safety information and collect motorists' concerns. The campaign stresses helmet use for riders and passengers, reflective jackets, and compliance with traffic rules for boda-boda riders.

The initiative is framed under the slogan "Road Safety Starts With You," aiming to promote responsible driving and safer behaviour across the corridor. This corridor moves thousands of commercial vehicles carrying fuel, agricultural produce, and manufactured goods to inland neighbours. The campaign will stop in major transport towns along the route.

Dr. Diing highlighted the need for urgent action on heavy-vehicle driver behaviour. The campaign aims to reduce road crashes and promote a safety culture among motorists. By engaging with drivers and transport companies, the authorities hope to make a positive impact on road safety.

The "Road Safety Starts With You" campaign is a collaborative effort to improve road safety on Kenya's Northern Corridor. With the support of various stakeholders, the initiative seeks to reduce road deaths and promote a culture of safety among all road users.

Key points

• The campaign targets common crash causes, including speeding, driver fatigue, distraction, and poorly maintained vehicles.
• There was a 5.5% increase in road deaths in 2025, with 5,009 fatalities.
• The initiative aims to promote responsible driving and safer behaviour across the corridor.