The Chief Executive Officer of AXA Mansard Investment Limited, Deji Tunde-Anjous, has highlighted the importance of financial security for Nigerian households. He made this statement during the unveiling of AXA's Culture of Care campaign. According to Tunde-Anjous, financial security is crucial for withstanding economic shocks and planning for the future. This, he believes, is a vital component of sustainable economic development.
Tunde-Anjous noted that financial security goes beyond having money for immediate needs. It provides individuals with the capacity to prepare for future responsibilities and manage periods of uncertainty. He emphasized that financial security allows people to face uncertainty with greater confidence, pursue opportunities with courage, and build futures that are not defined by fear or vulnerability.
Despite Nigerians making financial sacrifices to support family members and dependants, many people often pay insufficient attention to their own long-term financial wellbeing. Tunde-Anjous said parents saving for their children's education, entrepreneurs supporting employees, and professionals providing for extended families are all expressions of care. However, he stressed that such responsibilities also make financial preparedness increasingly important.
The Culture of Care campaign aims to broaden the understanding of protection by encouraging people to consider not only their immediate needs but also their long-term financial resilience. Tunde-Anjous said saving, investing, planning for retirement, building wealth, and preparing for future responsibilities are all acts of care. These actions help protect not only individuals but also the people who depend on them.
According to Tunde-Anjous, financially secure households are more capable of absorbing economic shocks without abandoning important investments or placing additional pressure on relatives and communities. He added that stronger household finances can support broader economic activity by giving individuals the confidence to invest in education, start businesses, and pursue opportunities that could improve their earning capacity.
Tunde-Anjous emphasized that financial planning should be viewed as a long-term process involving disciplined savings, investment, wealth preservation, and retirement preparation. This process should not be reserved for high-income individuals alone. The objective of the campaign is to encourage a culture of preparation, responsibility, and resilience among Nigerians.
The Culture of Care campaign will promote financial wellbeing and encourage Nigerians to view long-term financial planning as part of their responsibility to themselves, their families, and future generations. Increasing the number of financially resilient Nigerians will ultimately strengthen families and communities while contributing to more sustainable economic growth.
Key points
- Financial security is critical for Nigerian households to withstand economic shocks and plan for the future.
- The Culture of Care campaign aims to promote financial wellbeing and encourage long-term financial planning.
- Financial planning should be a long-term process involving disciplined savings, investment, and retirement preparation.
