Bronwyn Waner, a certified financial planner and HeartHealing practitioner, has made a name for herself in South Africa by helping people develop a healthier relationship with money. Growing up, Waner witnessed vastly different relationships with money within her family. Her mother struggled financially, while her father and stepmother were middle class and sacrificed to give her opportunities and an education. These contrasting experiences taught Waner that money did not automatically remove pain, fear or struggle.
Waner's interest in money and finance was sparked by her entrepreneurial father, who would sell caps and flags at rugby games using a group of runners. She fondly remembers watching him count the cash on the bed after a successful day. Although Waner initially wanted to be a psychologist, she eventually became a certified financial planner. She entered the financial services industry due to her sales skills, but after over a decade in the field, her focus shifted from products to people.
Waner's work led her to establish Growth Financial Planning, where she saw that an excellent financial plan did not always mean someone was emotionally ready to live it. This gap led her to explore behavioural coaching and HeartHealing, combining her financial-planning background with an interest in the human side of money. Her framework explores seven relationships with money: receiving, earning, spending, giving, keeping, saving and growing.
Waner's work also led to the creation of Boco, a platform that helps people find trusted, vetted support while giving coaches a professional space to become visible, bookable and paid. The platform aims to provide a space for people to turn to when they know something needs to change but do not know where to begin. Waner's dream is for Boco to become a go-to destination for people seeking help with their financial and emotional struggles.
Through her work, Waner has come to realize that money carries meaning and emotion, regardless of whether someone has little or a great deal. Her experiences have taught her that money does not automatically solve problems, but rather, it is the relationship people have with money that can lead to pain, fear or struggle. Waner's approach to financial planning focuses on helping people understand and overcome these emotional struggles.
Waner's unique approach to financial planning has set her apart in the industry. By combining financial planning with behavioural coaching and HeartHealing, she has created a holistic approach to helping people achieve financial wellness. Her work has helped people develop a healthier relationship with money and has provided a platform for coaches to support those in need.
As the founder of Growth Financial Planning, Dare to Flourish and Boco, Waner continues to help people overcome their emotional struggles with money. Her work is a testament to the impact that a supportive and non-judgmental approach to financial planning can have on people's lives. With her focus on the human side of money, Waner is making a positive difference in the lives of her clients and the broader community.
Key points
- Bronwyn Waner's approach to financial planning combines finance and behavioural coaching to help people overcome emotional struggles with money.
- Waner's framework explores seven relationships with money: receiving, earning, spending, giving, keeping, saving and growing.
- Boco, a platform founded by Waner, provides a space for people to find trusted, vetted support and for coaches to become visible, bookable and paid.
