Film producer and Founder of Regal Film Festivals and Awards (REFFA), Selassie Ibrahim, has expressed concern about the growing use of artificial intelligence (AI) in filmmaking. She described the development as alarming, arguing that not every filmmaker has the technical knowledge or resources required to adapt to AI-driven production. Ibrahim's concerns come as AI technology continues to advance rapidly in the film industry.
According to Ibrahim, the rapid advancement of AI could leave some professionals struggling to remain relevant in an industry increasingly shaped by technology. She explained that filmmakers who are unable to acquire the skills needed to work with AI could find themselves at a disadvantage as the technology becomes more prominent. This could potentially push many out of business, she warned.
Ibrahim emphasized that not everyone is technologically inclined to use AI, which could lead to them being left behind. She urged filmmakers to improve their skills and adapt to the changing demands of the industry. While acknowledging that technological advancement is inevitable, Ibrahim encouraged her colleagues to "up their game" to remain relevant.
Regarding AI-generated films representing African stories at international film festivals, Ibrahim expressed reservations. She argued that current AI platforms still struggle with aspects of visual storytelling, including synchronizing character movements with dialogue and maintaining continuity in scenes. This makes AI-generated productions unsuitable for representing African stories at this stage, she believes.
However, Ibrahim is optimistic that the technology could improve with time, particularly if African filmmakers and content creators push for greater representation and better tools for their stories. She also expressed confidence that audiences would continue to appreciate authentic human-created productions, even as AI becomes more integrated into filmmaking.
Ibrahim's comments add to the growing conversation about how artificial intelligence could reshape the creative industry. Filmmakers face the challenge of embracing new technology while protecting the skills, jobs, and creative processes that sustain the sector. The use of AI in filmmaking is a topic of increasing interest and debate in Ghana and beyond.
As the film industry continues to evolve, professionals like Ibrahim will play a crucial role in shaping its future. Her concerns and suggestions highlight the need for filmmakers to adapt to new technologies while preserving the creative essence of their work. The impact of AI on Ghana's film industry will likely be a subject of ongoing discussion and exploration.
Key points
- Film producer Selassie Ibrahim warns that AI could threaten the livelihoods of many in Ghana's film industry.
- Ibrahim urges filmmakers to improve their skills and adapt to the changing demands of the industry.
- She expresses reservations about AI-generated films representing African stories at international film festivals.
