A seminar on audiovisual media and brand management, sponsored by China's Ministry of Commerce, has brought together 36 participants from five French-speaking African countries. The event, taking place in Changsha, China, from November 4 to 17, features 15 participants from Comoros, along with representatives from Mali, Morocco, Benin, and Algeria. The seminar aims to enhance the skills of African media professionals in managing audiovisual media and developing their brands.
The official opening ceremony was held on November 4 at the Rezen Mayen International Hotel, with delegates from the participating countries in attendance. Chen Long, Director of the E-commerce Division at the Hunan Provincial Department of Commerce, highlighted the cooperative relationship between China and African countries. He emphasized the importance of the seminar, which is part of a broader effort to share experiences and strengthen competencies.
Chen Long assured that qualified teachers had been mobilized to ensure the high quality of the teachings and the smooth running of the seminar. The event features a range of educational activities, including lectures and workshops, designed to equip participants with the skills and knowledge needed to manage audiovisual media and develop their brands effectively.
On the sidelines of the opening ceremony, Professor Gui Cheng delivered a lecture on the general presentation of China, providing participants with a better understanding of the country's national situation, organization, and realities. The lecture helped set the stage for the rest of the seminar, which is expected to cover a range of topics related to audiovisual media and brand management.
Soraya Inariten, speaking on behalf of the participants, expressed gratitude to the organizers for the warm welcome extended to the African delegations. She praised the quality of the training, noting that it would contribute to strengthening the knowledge and skills of participants in their respective fields. Inariten also expressed the hope that cooperation between China and Africa would continue to grow and reach new heights.
The seminar is scheduled to run until November 17 and provides an opportunity for African media professionals to enhance their capacities in audiovisual media management and brand development. The event also aims to consolidate exchanges and cooperation between China and French-speaking African countries, fostering greater collaboration and understanding between the parties.
The participation of 15 Comorians in the seminar reflects the country's commitment to developing its media sector and enhancing its cooperation with China. The event is expected to have a positive impact on the Comorian media landscape, enabling professionals to acquire new skills and knowledge that can be applied in their respective roles.
Key points
- The seminar is sponsored by China's Ministry of Commerce and features 36 participants from five French-speaking African countries.
- The event aims to enhance the skills of African media professionals in managing audiovisual media and developing their brands.
- The seminar runs from November 4 to 17 in Changsha, China.
