Felicia Naiwa Sithebe, co-founder of Actor Spaces, has made a significant impact in South Africa's film and television industry. Growing up in a large family in Migson Manor, near Lenasia South, Sithebe's parents instilled in her the value of hard work, teaching her that while they would provide her needs, she had to work for her wants. This upbringing has influenced her approach to her career and her work at Actor Spaces.
Sithebe's role at Actor Spaces involves aligning the team across various aspects, including casting, the academies, digital platforms, and events. She takes pride in the fact that many team members are young people trained by the organization, alongside interns who gain valuable industry experience. Her goal is to create an inclusive space that develops talent and inspires people to find opportunities in film and television, particularly for women and young creatives.
Sithebe's journey into the industry was motivated by her experiences as a young actor, where she often felt that actors were misunderstood and undervalued. Alongside her partner, she sought to create a space where actors could feel seen and appreciated for their contributions to society. This vision led to the establishment of Actor Spaces, which is celebrating its 10th anniversary this year. The organization has been involved in casting projects for series such as The Polygamist, 180, Bad Influencer, and Marked.
Beyond casting, Sithebe finds her most meaningful work in outreach and supporting industry legends, creating opportunities for creatives in the disability community, and developing platforms that give women greater access to film and television. As the president of Women in Film & Television South Africa, she has been instrumental in promoting gender equality in the industry. Her efforts have not gone unnoticed, with Actor Spaces growing into a reputable platform with activations in Zambia and online engagement across 12 African countries.
Sithebe's achievements have earned her recognition both locally and internationally. She has received the Amplifier Award from the Women in Film & TV Africa Awards in Nigeria and was recognized as the first runner-up at the Gauteng Women of Excellence Awards. Her work has also included initiatives to train Deaf actors, further demonstrating her commitment to inclusivity in the industry.
Sithebe's personal journey has not been without challenges. She has navigated health issues and a lupus diagnosis, which has taught her to appreciate life, practice self-affirmation, and continually strive to give her best. Her message to others is one of encouragement, urging them to take action without being held back by doubt. She advises people to reflect on what they want to be known for and to take small steps towards achieving their goals.
As Actor Spaces continues to grow and make an impact, Sithebe's legacy as a champion of inclusivity and opportunity in the film and television industry is cemented. Her work serves as an inspiration to aspiring creatives, particularly women and young talent, and her contributions to the industry have made a lasting impression. With her continued leadership and vision, the future of film and television in South Africa and beyond looks bright.
Key points
- Felicia Naiwa Sithebe is the co-founder of Actor Spaces, a platform that champions inclusivity and opportunity in the film and television industry.
- Sithebe has received several awards for her contributions to the industry, including the Amplifier Award from the Women in Film & TV Africa Awards.
- Actor Spaces has grown into a reputable platform with activations in Zambia and online engagement across 12 African countries, providing opportunities for creatives across the continent.