Ethiopia Showcases Horticulture at International Floriculture Trade Fair 2026

The Ethiopian Embassy in Brussels, in collaboration with the Ethiopian Horticultural Producers and Exporters Association (EHPEA) and nine Ethiopian exporters, participated in the International Floriculture Trade Fair (IFTF) 2026. The event took place in Amsterdam, Netherlands, from November 3, 2026. This annual global event brings together industry stakeholders to showcase cut flower plants and innovative horticultural technology.

The IFTF is a premier platform for international business networking, partnership, and trade opportunities in the horticultural sector. Ethiopian stakeholders are actively participating in the Fair to promote the country's horticultural brand. They are also engaging in business matching and organizing Business to Business sessions to explore potential collaborations and trade agreements.

The Ethiopian participation in IFTF 2026 aims to increase visibility and competitiveness of the country's horticultural products in the global market. By showcasing its products and services, Ethiopia seeks to attract foreign investment and boost its export earnings. The country's horticultural sector has been growing rapidly in recent years, with flowers being one of the top export commodities.

The collaboration between the Ethiopian Embassy in Brussels, EHPEA, and Ethiopian exporters demonstrates the country's commitment to promoting its horticultural sector. The participation in IFTF 2026 is expected to yield positive results, including increased trade opportunities and partnerships with international companies.

The International Floriculture Trade Fair (IFTF) 2026 provides a unique opportunity for Ethiopian stakeholders to engage with industry experts, growers, breeders, exporters, importers, buyers, florists, wholesalers, and suppliers from around the world. This exposure can help Ethiopian companies improve their products and services to meet international standards.

Ethiopia's participation in IFTF 2026 is a strategic move to diversify its economy and reduce its dependence on traditional export commodities. The country's horticultural sector has the potential to contribute significantly to its economic growth and development. By promoting its products and services, Ethiopia can create jobs and increase its foreign exchange earnings.

The Ethiopian Embassy in Brussels, EHPEA, and Ethiopian exporters will continue to work together to promote the country's horticultural sector. Their participation in IFTF 2026 marks the beginning of a new phase of international engagement and cooperation. The outcomes of this participation will be closely monitored to assess its impact on Ethiopia's horticultural sector and economy.

Key points

• Ethiopian stakeholders promote the country's horticultural brand at IFTF 2026.