Ennakl Automobiles, a major player in the Tunisian automotive sector, has surpassed six decades of operation. Founded on February 6, 1965, the company has established itself as a leading concessionaire with a diverse portfolio of brands. Ennakl's history is marked by significant milestones, including its privatization in 2007 and listing on the Tunis and Casablanca stock exchanges in 2010. Today, the company boasts a wide range of automotive brands and a strong territorial presence.
Ennakl's brand portfolio has expanded to include eight commercial brands: Volkswagen, Volkswagen Commercial Vehicles, Audi, Porsche, SEAT, Škoda, CUPRA, and Renault Trucks. The company operates 25 agencies across its national network, providing a comprehensive range of services, including new vehicle sales, after-sales service, spare parts, used vehicles, and mobility activities. This extensive network constitutes a strategic asset in a sector where customer relationships extend beyond vehicle registration.
In 2025, Ennakl recorded consolidated revenues of 717.16 million dinars, representing a 5.82% increase compared to 2024. The company's new vehicle sales reached 582.69 million dinars, while it registered 6,342 vehicles, capturing an 11% market share. These figures demonstrate Ennakl's solid performance in the Tunisian automotive market, which faces significant constraints. The company's market share and revenue growth underscore its position as a leader in the sector.
Ennakl's environmental, social, and governance (ESG) strategy is a key aspect of its transformation. The company's 2025 ESG report highlights several initiatives, including the launch of photovoltaic production projects in 2024, which were completed in 2025. Additionally, Ennakl has implemented projects focused on waste management and water conservation. The company's ESG report also discloses that it generated 180,004 tons of waste in 2025, with a recycling rate of 46%.
Ennakl's commitment to electrification is another crucial aspect of its ESG strategy. The company distributes Wallbox charging stations for electric and plug-in hybrid vehicles. However, Ennakl's own report acknowledges that expanding its electrified offer and developing associated infrastructure and competencies remain significant challenges. As the automotive sector undergoes technological and environmental transformations, Ennakl must leverage its established network, brand portfolio, and financial base to drive sustainable growth.
The company's focus on employee development is also evident in its ESG report, which highlights 18,024 hours of training provided in 2025. This investment in human capital is essential for Ennakl to address the challenges posed by the rapidly evolving automotive landscape. As the company looks to the future, it must balance its historical strengths with the need for innovation and adaptation.
Ennakl's 61st anniversary marks a significant milestone in its history. With a strong foundation in the Tunisian automotive sector, the company is poised to navigate the challenges and opportunities presented by the industry's transformation. By prioritizing ESG considerations, investing in employee development, and expanding its electrified offer, Ennakl is well-positioned to maintain its leadership in the market.
Key points
- Ennakl Automobiles has recorded 717.16 million dinars in consolidated revenues for 2025.
- The company has registered 6,342 vehicles, capturing an 11% market share in 2025.
- Ennakl operates 25 agencies across its national network, providing a comprehensive range of services.
