The Eswatini National Council of Arts and Culture (ENCAC) has introduced a board of five individuals to revitalize the country's beauty pageant industry. This move was announced during the unveiling of ENCAC's National Arts and Culture Awards grand finale nominees. The council's Chief Executive Officer, Stanley Dlamini, revealed that the board was initially overlooked due to challenges surrounding the code at the time.

The newly formed Eswatini National Beauty Pageants Association consists of Nompilo Mncina as Chairperson, John Pires as Vice Chairperson, Pinky Glover as Business Development Manager, Taribo Bhembhe as Sports Beauty and Pageants, and Khethiwe Alexander as Communications and Marketing Specialist. The association aims to bring back dignity to the pageant industry in Eswatini.

Nompilo Mncina, a former Miss Eswatini, expressed her gratitude to the CEO for entrusting her with the responsibility of leading the association. She emphasized the importance of securing trustworthy sponsors to support the pageants. The association plans to promote Eswatini's culture, tourism, and cultural heritage on the global stage.

John Pires, Vice Chairperson of the association, acknowledged the challenges facing the industry, particularly the controversy surrounding Miss Eswatini. However, he emphasized that the team is passionate about the future of the youth in Eswatini and is committed to making a positive impact. The association believes that pageants can play a significant role in positioning Eswatini as an investment destination.

The ENCAC's initiative is part of a broader effort to promote arts and culture in Eswatini. The council has identified individuals and personalities passionate about revitalizing different creative art codes. The country is looking to make a strong impression on the global stage, with Tanzania having won the right to host Miss World next year.

The association's members are committed to working together to achieve their goals. They recognize the magnitude of the challenge ahead but are determined to succeed. The team's vision is to use pageants as a platform to promote Eswatini's culture, tourism, and investment opportunities.

The launch of the Eswatini National Beauty Pageants Association marks a significant step towards reviving the country's beauty pageant industry. The association's success will depend on its ability to secure sponsors, promote Eswatini's culture, and produce talented representatives for international pageants.

Key points

  • The Eswatini National Council of Arts and Culture has launched a new board to revive the country's beauty pageant industry.
  • The board consists of five individuals, including Nompilo Mncina as Chairperson and John Pires as Vice Chairperson.
  • The association aims to promote Eswatini's culture, tourism, and investment opportunities on the global stage.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.